churn

“And if you're past product market fit, This area, this tactical retention, it's typically about 25 to 40% of your churn problem, which is a significant amount, but you don't really look at it because again, you're like, I gotta go focus on features.”

“Churn tends to be about 20 to 25% lower because people will downgrade, but they're using, you don't get this, like I'm paying for so much and end up not doing, you know, not using a lot of it. It's like, oh, I'm using eight seats this month. I'm going to downg…”

“And what we found was the churn and resurrection lines were actually much larger than the new user line, which implied to us that retention and driving those two lines was actually our biggest lever to drive net growth.”

“If you're a startup, maybe the fact that you don't have that many existing users means it doesn't matter that much if they churn because you're putting a lot more eggs into acquiring the next set of users.”