retention

“I think one of the most common analytical failure modes is this pattern, which is our best users do X. So why can't we make other users do that same thing and then drive future retention? And it almost never works that way because there's something unique abou…”

“As an example at Patreon, one of our proxies around the eventual success of a creator was how quickly they would reach certain dollar thresholds once they launched. And so your velocity to get to your first patron, your first hundred dollars processed on the p…”

“I actually think if you're doing it right, sometimes conversion should actually decrease a little bit. So you might actually have fewer people getting all the way through successfully. But I think that's okay because a lot of those people were probably not the…”

“Tweaking the onboarding experience and trying to tune it in a very micro way, because the reality is like, that doesn't really move the needle that often, especially once you've got it in a pretty good foundational place. And only when you discover something r…”

“But the reason I say invest early here is that to remember that it also takes time to accrue enough data that you can learn about and make some key decisions around retention, for example, or so that you have enough data to run regressions on, be able to infor…”

“Customers who convert from freemium and become paid customers, their retention is typically about 10 to 20% higher than those who converted from a free trial or converted from kind of like a traditional sales process.”

“The key to do that is first of all, your product need to have a high enough frequency. Like if you are using this once per month, it's not likely you can build this into a product, into a habit.”

“When I was asked to work on retention, I did a bunch of analysis. The biggest leverage for me is actually activation.”

“The test for me of whether you're building a product that has the ingredients to create a retentive product on a micro level, just at the user level, is that the product should get better the more you use it, and you'll have more to lose by leading it.”

“Product market feed have one metric. One metric. That's it. Retention. That's really simple. If you create value, they will come back. If they are not coming back, that means that you are not creating value.”

“In general speaking if you look at something that have high frequency of use, then you will be looking at Three months retentions of 30, 40, 50% is actually pretty good indication, but usually what would happen is that you would know when they convert, and tha…”

“Retention is a terrible thing to goal on because it's like it, it's almost impossible to drive In a meaningful way in the short term, and yet you want to be able to experiment and iterate quickly.”

“Moving retention is really hard, but it's usually much more a function of onboarding to the right user experience than it is about the kind of the tactical things that people try to do to improve retention.”

“And what we found was the churn and resurrection lines were actually much larger than the new user line, which implied to us that retention and driving those two lines was actually our biggest lever to drive net growth.”

“Product market feed in general have only one metric. Only one metric. Retention. Look, it's really simple. If you create value, they will come back. That's it. If they are not coming back, that means that you are not creating value.”

“When you're looking at something zero to one, If you decide on a metric too prematurely, that's false precision, first of all, right? Like, you kind of I mean, CTR, when you have, like, thousand people, doesn't mean anything. you know, retention also may not …”