Campbell: Freemium Conversions Have 10% to 20% Higher Retention Than Free Trials
Patrick Campbell · 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell) · Feb 19, 2023 · at 1:02:25
Patrick Campbell, founder of ProfitWell, explains why freemium models improve customer retention.
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“Customers who convert from freemium and become paid customers, their retention is typically about 10 to 20% higher than those who converted from a free trial or converted from kind of like a traditional sales process.”
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