freemium

“So I think that there is freemium case for everyone, especially if you are trying to land a customer that you might not even wanting to monetize at the beginning, by the way, because you need to have a very good strategy behind your freemium.”

“Anything that actually creates friction for my growth model, I'll probably gate it in the paid. Anything that promotes my growth model, I will put it into free.”

“So I would say the biggest mistake is to think of freemium as just conversion rate optimization for paid.”

“It tends to be kind of like no man's land. Like who owns that? Is it marketing? Is it, if it's freemium, in my opinion, it should be marketing because freemium is a marketing tool, but like not everybody subscribes to that, right?”

“For Sneak, the real drivers to move from free to a paid plan, for example, is when you want to secure business critical code. And you start having needs around governance and compliance.”

“Anything that actually creates friction for my growth model, I'll probably gate it in the paid. Anything that promotes my growth model, I will put it into free.”

“Freemium is all about getting that top funnel excitement, getting people to build habit formation. You're collapsing time to value. You're building habit formation. You're building all these champions to use your product. But the idea is to shepherd them along…”

“Personally, I'm in the camp of offering a reverse trial. Funky name. But what that means is offer a trial, but also offer freemio. Do both. And the reason why I like this is you get an opportunity when somebody shows up and says, Hey, I'm going to give your pr…”

“In general, I think freemium and also free trials tend to be most effective when there's something that the person who signed up can actually do on their own. Without being handheld. It doesn't have to be full functionality. It can be exploring a sandbox or a …”

“And then on top of that, NPS or CSAT, we measured it through NPS, is typically about double.”

“Customers who convert from freemium and become paid customers, their retention is typically about 10 to 20% higher than those who converted from a free trial or converted from kind of like a traditional sales process.”

“Early on in the journey you know, some of the features were presented on a trial basis. You know, and then later on, like sort of the model was evolved from a trial basis time limited to a premium model that further sort of accelerated, you know, the growth fo…”

“Freemium towards having a free and a premium version of your product to really work in any business, it needs to be that your free product is so good that people naturally have word of mouth around that product. And then to be economically viable, you have to …”