Campbell: SaaS retention is highest for daily tools and background automation
Patrick Campbell · 10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell) · Feb 19, 2023 · at 28:19
ProfitWell founder Patrick Campbell explains product retention dynamics based on data across SaaS products.
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“When we look at churn rates across different types of products, those products that are workflow products you use every single day or mostly every single day, or those products you don't have to log into, but you still get the value. That's where the lowest churn rates are the highest retention. Anything in the middle, it's like death.”
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