Effective onboarding can intentionally decrease top-of-funnel conversion to boost retention
Adam Fishman · How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods) · Oct 13, 2022 · at 45:32
Adam Fishman (former growth executive at Patreon and Lyft) discusses onboarding trade-offs between conversion rate and long-term user retention with host Lenny Rachitsky.
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“I actually think if you're doing it right, sometimes conversion should actually decrease a little bit. So you might actually have fewer people getting all the way through successfully. But I think that's okay because a lot of those people were probably not the right people for your product, which means they wouldn't have been engaged customers. They probably would have churned. So just by the nature of actually weeding out some people, you're gonna improve retention because the people who are going through are the people who are much more highly qualified.”
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