conversion
3 statements across 3 episodes · 2 bullish · 1 bearish · 3 people on the record · first statement Oct 13, 2022 by Adam Fishman · across every show →
Everything said about conversion, oldest first
Oct 13, 2022 positive
Effective onboarding can intentionally decrease top-of-funnel conversion to boost retention
“I actually think if you're doing it right, sometimes conversion should actually decrease a little bit. So you might actually have fewer people getting all the way through successfully. But I think that's okay because a lot of those people were probably not the…”
Jun 18, 2023 negative
Sep 3, 2023 positive
Adding carbon offset copy in checkout cart boosted Etsy buyer conversion
“The text change was in our cart where we call out Etsy offsets carbon emissions from every delivery. And just adding that simple line of text was something that, like I said, really resonated with our buyers and the type of customer that comes to Etsy and real…”