Conversion

“If that's already happening, then your conversion tracking is working on your website or your app or whatever, and you get to 50 conversions, right? Then you can start paid because that's like the minimum line of whatever your conversion action is that the alg…”

“Like I see companies like measuring number of calls or minutes during the call or some like superficial KPIs that give you some information, but that doesn't really work. Like the important thing is Did this customer convert? Is it bringing value to the custom…”

“And we found that we had a two to three X improvement of conversion for those instantly.”

“Which is you have to almost water down your message slightly to go so wide. And it has a direct anti-correlation to conversion, aka getting people to buy things from you.”

“The text change was in our cart where we call out Etsy offsets carbon emissions from every delivery. And just adding that simple line of text was something that, like I said, really resonated with our buyers and the type of customer that comes to Etsy and real…”

“That company X might be at Dropbox, where every .5% improvement and conversion makes a difference, but if you're early stage, it doesn't matter, and you need to actually think bigger.”

“First of all, those two levers are the easiest place to find quick wins. Like I mentioned, As a new growth person or growth leader, you want to find quick wins because wins change people's perception. You can get more resources. Everything else become easier. …”

“I actually think if you're doing it right, sometimes conversion should actually decrease a little bit. So you might actually have fewer people getting all the way through successfully. But I think that's okay because a lot of those people were probably not the…”

“We have six apps right now that we've acquired since the fall and we are focusing on things that make sense to our merchant minds, which is things that increase AOV, UPT conversion, which a lot, I know many, many apps you can kind of say they do, but we're rea…”

“Like tweak it a little bit in the way that they want to buy it, use their phraseology, use their vocabulary, because that will increase your conversions.”

“The cap tables that we see, and we've now seen thousands of cap tables, it's surprising how many times the lawyers actually get the conversions wrong.”

“What we do is we create custom funnels for every affiliate, which most people don't do. Most people have one funnel for whatever product. So for us with the same product, we are, for example, we have a muscle building product sorry, muscle building funnel. We …”