Chris Out
Agency Coach & Growth Consultant, Chris Out · 1 appearance on the record.
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In 2014, he founded RockBoost, one of the Netherlands' first growth hacking agencies, before exiting in 2020. He authored Structuring for Extreme Revenue Growth and works with agency owners to build operational systems and scale revenue.
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17 insights · 2 disclosures · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.
The record, in short
What the tape says about how Chris argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.
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Everything Chris Out said on We Live to Build that made the record, most notable first. Filter by type, assessment or year in the ledger →
Chris Out: Ultimate Feature Validation Is Spending Behavior, Not Upvotes
“I really believe that there's a huge difference between like clicking on a button where they are uploading things, which is an indication, but the ultimate validation is, are they're changing their spending behavior based on that feature?”
Bootstrapped Startups Should Hire Junior Marketing Talent Over Senior Leadership
“I believe that in a bootstrap startup, you should be hiring bottom up and looking for really eager young people who have already shown that they got some knowledge, but they're also willing to learn.”
Out: Marketing and sales are a founder's top priority before $1M revenue
“And to be honest, until a business makes one million plus, I think the most important things that a founder or CMO or CEO has to do is marketing and sales, because without marketing and sales, there is no revenue.”
Chris Out: Reverse-engineer the last ten customers before launching experiments
“What I would do is go to the last five or 10 customers that bought from you and try to reverse engineer How did they come onto that path? So where did they saw you for the first time? What triggered them to buy? What triggered them almost to not to buy and rea…”
Chris Out: Businesses often neglect their highest-spending customer typologies
“In a lot of businesses, you see that there's a certain typology of customers that buy Five or 10 times more spend way more with you. They come in very easy, but companies aren't doubling down on them because they just are forgetting it.”
Chris Out: Replicating proven sales patterns yields higher experimentation success
“I'm all about first figuring out the patterns about what others are doing that are successful and see how you can replicate that to your own business and do that as your first experiment or one of your first experiments, because that can give you a lot of insi…”
Chris Out: Riding existing market demand is more effective than creating new demand
“The wave is already going somewhere and it's easier to ride that wave in comparison to like creating your own wave because you have to spend millions and millions and even billions to do that, to become a successful company while others have already created st…”
Chris Out: Mirroring customer vocabulary directly increases conversion rates
“Like tweak it a little bit in the way that they want to buy it, use their phraseology, use their vocabulary, because that will increase your conversions.”
Chris Out: Showing customer pre-sales substantially increases startup valuation
“What I've seen is like, if you show investors that people are voting with their wallet, that's the ultimate validation and will also increase your valuation massively.”
Chris Out: Marketing or IT Managers Won't Buy If Founders Reject Pitch
“If the founder is not buying, then you're definitely not going to sell to the marketing manager or the IT manager.”
Chris Out: Founders Should Build Marketing Foundations Before Outsourcing Tasks
“So what I, a strong believer in is that if You're already knowledgeable that you set up the channels, you set up the basic foundations of the mechanisms, and then you hire out certain type of things that you want people to do.”
Chris Out: Specialists Should Exploit Channels While Generalists Explore New Tactics
“And I'm a big fan of like having the specialist doing the expectation and the generalists or the founders or the CMO be responsible for the exploration part.”
Chris Out: Product development and distribution must start on day zero
“So I think if you get it back until the basics, like it's product development and distribution start at day zero, because as a founder, you're developing a product, but you're also creating awareness and you're trying to get those first customers in.”
Out: Marketers must clearly demonstrate unit economics and payback timelines
“In terms of basics, they should be able to show you that if they spend a dollar that you get more in return for that. And it could be the case that you don't earn it back within one week, but they should be able to show you how it's gonna evolve over six month…”
Out: Guesting on podcasts functions as live testing for sales stories
“And that's why I'm also trying to be on a lot of podcasts, because it helps me to tell the story. I can test new stories right now, because if a story works, then it's cool when I see you smiling, okay, that's a good story. Maybe I should test it next time. An…”
Chris Out: Monitor competitor communities and funnels instead of posing as buyers
“I'm not a big fan of like pretending that you want to buy from somebody like in a one-to-one conversation. I think you should definitely download all their white papers and see how they follow up and do these type of things. But it's also important that you go…”
Chris Out: 70% of Sales Pipeline Value Comes From Existing Clients
“If I look at my own sales pipeline, I think at this moment, around 70% of the value of the pipeline is not on new customers, but it's on existing clients that I have making them continuing the retainer, upselling bigger projects.”
Out: Marketers Must Automate Working Channels to Continuously Test New Ones
“With some marketing tactics, you can get a quick bump, and then that's just this, you've hit a local maximum. So I'm always curious to see how are people continually able to move the needle to a higher level of generating more revenue, generating more leads, a…”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| The Goldmine of Growth Hidden in Every Business | Jun 8, 2021 | 18m |