Chris Out: Reverse-engineer the last ten customers before launching experiments
Chris Out · The Goldmine of Growth Hidden in Every Business · Jun 8, 2021 · at 4:46
Chris Out, a growth hacking consultant, advises host Sean Weisbrot on how non-marketing founders should begin experimentation.
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“What I would do is go to the last five or 10 customers that bought from you and try to reverse engineer How did they come onto that path? So where did they saw you for the first time? What triggered them to buy? What triggered them almost to not to buy and really understand like which channels they use, where they got information about you, because that will give a lot of clues on things that are working, but also things that you're trying to do right now that are not working.”
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