customer

“What I would do is go to the last five or 10 customers that bought from you and try to reverse engineer How did they come onto that path? So where did they saw you for the first time? What triggered them to buy? What triggered them almost to not to buy and rea…”

“In a lot of businesses, you see that there's a certain typology of customers that buy Five or 10 times more spend way more with you. They come in very easy, but companies aren't doubling down on them because they just are forgetting it.”

“You figure that probably, Nine out of 10, maybe 19 out of 20 of the companies are failing because they're not listening. Most of those three quarters of those are because they're not listening to their customers.”

“I think I think I picked a, in some ways a challenging business because it's a software as a service where the customer has to like truly make a decision to become somebody in order to be using your product.”