Insight
Creators should start with one-time pricing before moving to recurring subscriptions
“And for most creators, then what I think is better is to start with a one-time price, get really everything like dialed in and optimized and then decide like, okay, is this right to move into a subscription model in the future?”
Insight
Creator SaaS requires users to adopt a new identity to use it
“I think I think I picked a, in some ways a challenging business because it's a software as a service where the customer has to like truly make a decision to become somebody in order to be using your product.”
Insight
Time-bound challenges are ideal for activating knowledge business customers
“One of the best ways to do that, I think for people involved in some kind of knowledge business is with the online challenges. Online challenge, I would define as like some kind of A fixed calendar date online course experience that like people are going throu…”
Insight
Sticky software products must provide passive value merely by existing
“In every, every product you have to think about what are the things where you can be providing some kind of value for the product to just exist for the person and which will like make it more sticky for the user.”
Insight
Sub-$100 creator products are entry-level lead magnets, not flagship offers
“If like, if you see somebody out there with like a 99 dollar or less product, that product is not like, if they're successful in their business, that product is not their flagship product. That is like an entry level offer to capture leads and to the price of …”
Insight
Creators should add value to charge more, not compete on price
“And so I think most creators should aim not to compete on price and be the cheapest product, but instead, how can you deliver more value to charge more for your product? Because getting customers is hard, no matter what. And so I would rather take the approach…”
Insight
AI shifts the business model from SaaS to 'Service as a Software'
“If you heard the idea that people are talking about, it's not software as a service anymore. It's service as a software because of all these shifts with shifts with AI. You have to think of, okay, not how can we use AI to slightly reduce our costs or do someth…”
Insight
Product engineering now ships features faster than marketing teams can prepare
“The roles and responsibilities have flipped. It used to always be that like the marketing team is pushing the product, like, Hey, you guys gotta get this finished. We're trying to promote it. And now it's like the opposite. Now it's like, Hey guys, sorry, the …”
Insight
McCanulty: AI builders are one to two years ahead of average users
“A lot of like builders and probably people like listening or watching a show like this, like we're like a year or two ahead of the average user, even if they're an entrepreneur, most cases, because there there's just such a quick advancement in how these thing…”
Disclosure
Heights Platform AI detects customer frustration to trigger human escalations
“And if our AI detects that, hey, maybe this person's a little bit frustrated, even if they didn't ask to talk to a human, it'll escalate it to us.”
Assertion Not checkable as stated
Heights Platform has served more than 10,000 creators building online businesses
“We've now done that for more than 10,000 creators which I'm very proud of.”
Assertion Not checkable as stated
Heights Platform customers are split evenly between novice and experienced creators
“I think it's like 50, 50 for us. So like half of the people have like maybe never sold online before. And half of the people have some kind of experience, either like as a full-time creator or doing something on the side.”
