Creator SaaS requires users to adopt a new identity to use it
Brian McCanulty · Nobody Wakes Up Excited to Use Software - So He Built This Instead · Sep 1, 2026 · at 1:21
Brian McCanulty, founder of Heights Platform, explains why onboarding creator businesses is uniquely difficult.
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“I think I think I picked a, in some ways a challenging business because it's a software as a service where the customer has to like truly make a decision to become somebody in order to be using your product.”
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