Creator SaaS requires users to adopt a new identity to use it
“I think I think I picked a, in some ways a challenging business because it's a software as a service where the customer has to like truly make a decision to become somebody in order to be using your product.”
Sanchez: Founders should test their core business assumption within seven days
“Take the single assumption your dream depends on. Usually some version of like people will pay for this. Design the cheapest possible way to get a real yes or no from a real customer. Like one offer email, one weekend of doing the thing manually. Run it inside…”
Best-in-Class 2024 Product Recall Actually Improved MadeGood's Relationships
“Yeah, I think the silver lining is that our relationship with our customers is so much better, because every time we go there, they're like, this was a best-in-class recall.”
Colin Zima: Refusal to pay reveals a product lacks compelling differentiation
“Customers will lie to you and they'll say like, Hey, this is great. This is wonderful. And then not pay you money. But you should know whether your product is actually differentiated or not. And if a customer is not gonna kind of pay you money, they're sort of…”
Broshi: Founders unable to crystallize narrative for VCs fail with customers too
“If you cannot crystallize it for your investors, You won't be able to crystallize it for customers, and VCs are not necessarily forward indicators of the market, but there's some derivative of what your customers are seeing, because if everyone wants to buy yo…”
Park: Simile Customers Use Simulations to Avoid Multi-Hundred-Million-Dollar Blunders
“One of the core premise and one of the ways that our customers are actually finding value and simile is actually avoiding really damaging decisions that could have costed them hundreds of millions of dollars.”
Zhang: AI agents should handle every customer interaction as business front doors
“An AI agent should just be the front door of your business, of your brand, and every interaction, whether it's like reactive or proactive with a customer should be handled by AI.”
The biggest commercial opportunity for AI founders is educating target customers
“The biggest opportunity for founders is to become an educator. Become the person who all the customers look to as the expert.”
Black: Senra plans to build distributed factories near key customers
“The future of Senra is to just build more factories close to our customers where they kind of have this embedded engineering partner from the early prototype phase, and we're giving them manufacturing advice, we're giving them supply chain advice, and we're re…”
Jain: Nvidia invested in over 50 of its own customers recently
“NVIDIA invests in over 50 plus of their customers in the last six, nine months.”
Nadella: Customers reject outcome-based pricing once outcomes materialize
“Most people love outcomes until they have an outcome. Because once you have an outcome, it's like giving away royalty, right? I mean, I've talked to customers who love, you know, outcome-based pricing, and I say, I'm all in until they, oh my God, like, what ar…”
Courtney: Facilitator.com's most valuable customers are over 45
“It actually ended up that the most customers are our most valuable customers are all like over 45 and it completely shocked us because all of our advertising is very silly, very, I mean, I'm in the ads being goofy. If you go to facilitator.com, it's kind of a …”
Cacioppo: Vanta reaches 15,000 customers
“We have 15,000 customers.”
O'Hayer: Brands that don't self-promote inspire customers to do it for them
“If you tell people how great you are, your customers aren't going to feel compelled to tell people how great you are. You're already telling everybody. But if you never pound your chest and see how great you are, the customer will look at what you're doing and…”
TeamSupport offers renewal discounts for customer referrals
“So what we do is we do an old school philosophy of we mapped out our customers. We know who they're friends with and what they go do. And we go and we say to them, Hey, can you make an introduction for me? And by the way, we'll give you know, like a discount o…”
Das: Early startups should focus solely on whether customers love the product
“At any given point, you have one question you're trying to answer, and you want to go get that answer. That's all that you need to make something work. Don't overthink it. The one question we have right now is not any of that shit. All we need to know is do cu…”
Cohen: Retention analysis requires isolating differences between good and bad users
“They say you should see what the good customers have in common, but that's not the end of the sentence because a lot of the things that good customers have in common, they also have in common with the bad customers because it's just what your customers do. It'…”
Translating customer feedback into founder jargon kills early startups
“The degree of truly making sure you're not translating any of that language with your, you know, going in here and coming out the other end with your language and your wants and your, that's going to kill you as a young company.”
Foster: Zapier has approximately 350,000 customers
“We're like, 350,000 customers or so.”
Smith: Founders should ignore investor feedback because they are noisy proxies
“Don't listen to what investors say. They're not close to the customers and the users. They don't actually know. They could maybe be a proxy at best, but they're pretty noisy proxy.”
DeWitt Grosser: 80% of customers buy to reduce risk rather than gain upside
“I was told this stat, it's round numbers, so I can't imagine it's entirely accurate, but you know, basically that customers, 80% of customers buy to avoid pain or reduce risk, as opposed to the other one out of five to increase upside.”
Altman: Founders Must Rely on Intuition Over Customer Requests
“The founder needs to have intuition of what they want. The customers aren't going to know.”
Ramdas: Pitch investors a big vision, pitch customers specific outcomes
“Where with the investors, you are presenting them larger than life vision that I talked about. With your customers, you have to match your story to the outcomes that they care about.”
Aggarwal: A founder's lowest moments come from disengaged ideal customers
“So, I think those are the biggest low moments for any founder, when you think you're building, building something meaningful, and you're not getting a response they're looking for.”
Queener: Customer tolerance for half-finished software is going to end
“We're in this weird period for the last year where customers are okay with half finished software. They get inside with you. They're kind of interested in working with you, et cetera. Like those days are going to end.”
Queener: Customers make great PMs for agentic software solving pure pain points
“What is interesting now in a world, which you're not building screens, but you're solving problems, as long as you're smarter customers, at least they're actually very good product managers. They're giving you use cases or pain points that I want you to solve …”
Horowitz: Operational knowledge lives with ICs and customers, not executive staff
“All the knowledge in a company is with the individual contributors are doing the work and the customers that like, there's no There's no knowledge with the people who are talking to you as CEO who are on your staff.”
Degnan: Sharing customer friction with engineers drives better product features
“And that transparency that I had around what I was doing, and they, I developed credibility with them, even though sometimes what I said was not always right, because I'm not this database expert, it made, made this relationship with these engineers strong, an…”
Dell: Base Power guarantees 20% minimum battery reserve for homeowners
“We guarantee 20% of the capacity of the battery to the customer no matter what.”
Michalowicz: Asking clients what you do right reveals how they judge you
“When your customer tells you you're doing right, they don't tell you what you're doing right, they tell you how they're judging you, what they're observing. You and I do, you do thousands of things for your customer. Your customer does not see the thousand thi…”
Michalowicz: Customers Want Businesses to Be Profitable More Than Founders Do
“Your clients want you to be profitable. In fact, it's the number one customer, the number one person in your life that wants to be profitable is not you, it's actually your customer, and we don't believe that.”
90% of early Buildots customers got next to nothing from the product
“10% of my customers did fantastic things with it. And 90% of them did next to nothing with it.”
McGrew: Building what customers ask for turns startups into consulting firms
“I think one of the other failures, by the way, that's even prior to that, and more, the easier failure to become a consulting firm, it's where you build the product in the field that the customers are asking for, rather than the one that's actually valuable to…”
McGrew: Demo-driven development forces teams to focus on customer pain points
“What the demo does is it changes the locus of what you're thinking about from thinking about what can I build to what is it that the customer wants? And am I solving that pain point for the customer?”
Casado: Best startups are non-consensus to customers, even if consensus to VCs
“I really believe the best companies themselves are non-consensus to customers. I just think that the investing market is, is, is, is different than that. Like they kind of understand that and therefore a comment on investors being consensus is very different t…”
Khosla: Listening to customers is terrible for revolutionary innovation
“Listening to their customers, which is a good habit if you're trying to be incremental, a really bad thing if you're trying to be revolutionary.”
London: Strong customer intuition means predicting what customers will say next
“Speak with customers so much, in fact, that you know, you can just start predicting what they're going to say next, because you've heard it so many times before, right? That when you start knowing that, that's like, oh, I've heard this before. Then you know th…”
London: Polite customer feedback provides zero signal compared to extreme reactions
“You need to build a business that's built on either
I want it right now.
Can I get it?
And then you put a price tag and they're saying, I will pay for it, right?
So strong positive emotion or strong negative emotion.
It's like, this is absolute shit.
I w…”
Tomer London: Initial product-market fit means 2 out of 10 prospects love the product
“Product market fit for me is that when you talk with 10 customers, two people are loving this and want this. That's great product market fit. Now, you need to figure out who's the two, who, what makes them special, who are the segments, and then you can pick 1…”
Truell: Cursor's most successful developers use AI conservatively for scoped tasks
“So the customers we've seen have most success with AI, I think are still fairly conservative about some of the ways in which they use this stuff. And so I do think today that the most successful customers really lean on Things like you know, our next edit pred…”
Sanchez: Company rule prohibits employees from ever speaking badly about customers
“We have a rule at our company that you're never allowed to talk badly about a customer ever.”
Russell Brand: Up to 95% of Startup Failures Stem from Not Listening
“You figure that probably, Nine out of 10, maybe 19 out of 20 of the companies are failing because they're not listening. Most of those three quarters of those are because they're not listening to their customers.”
Salguero: Taking venture capital forces founders to prioritize investors over customers
“All you're doing there is you're diluting yourself. You own less of the company and you now have more people to answer to. You can't just answer to your customer and your employees anymore. You have this investor class that you have to like answer to and they …”
98% of hotel customers care only about getting the best price
“98% of customers, all they care about, the only thing they care about is getting the best price, right?”
Murchison: Deploying customer-facing AI effectively increases customer interactions
“When you deploy customer-facing AI effectively, you end up talking to your customers more.”
Murchison: Many Ada customers hang AI agent performance metrics on office walls
“Many of our customers, they literally have pictures of their AI agent's performance on the wall. And their monthly, the monthly performance of them.”
Lemkin: In-Person Events Enable Existing Customers to Sell Prospects
“When you put the customers and prospects, your potential customers, prospects in the room, they can't help. Your customers will just sell your prospects for you.”
Monday.com's customers provided more funding than all its venture capital combined
“I think our customers has been the biggest investor of Monday. More money than we ever raised from investors.”
Tindell: A Business's Most Fanatical Customers Make Its Best Employees
“The most fanatical customer is going to make your best employee.”
Wade Foster says initial product ideas will not survive customer contact
“You gotta like make your product, your ideas. It won't survive contact with customers. So you have to show them what you're working on. Launch earlier than you're, you know, comfortable doing.”
Godin: Blaming Customers for Not Reading the Manual Is Product Failure
“If you're saying that to your customers, you made a mistake, they did not make a mistake.”
Margolis: Deep expertise leads founders to overestimate customer knowledge and willingness to pay
“And when somebody has deep expertise, it's very difficult to imagine that other people don't know what you know. It's very hard to kind of put yourself in their shoes, right? And you just think, well, doesn't everybody know this? Or maybe even, you know, yeah,…”
Writer provides 1B randomized tokens for customers to audit copyright compliance
“We give folks, this is another reason we build our own models, a billion randomized tokens that they can query themselves to validate that we use copyright free information and that, you know, our bias and toxicity distribution is what we say it is”
B2B CEOs who do not gain energy meeting customers should be replaced
“If you don't gain energy meeting with customers, maybe you should find another CEO.”
Mahtani: Leading with discounts hurts customers, companies, and reps
“I do not like to lead with discounting. It is a disservice to the customer and to the company and to you as a rep to lead with discount.”
Shah: Founders should avoid taking angel investment from customers
“Don't take money from customers, right? It's fraught with a conflict of interest.”
Customers Only Care About a Problem if They Have Tried Solving It
“If they've tried to solve the problem before, I know one thing for sure, and that is that they believe the problem exists. If they haven't tried to solve the problem before, on what basis can I assume that they believe the problem exists? If they were desperat…”
Farooqi: Net-zero is "dead on arrival" without active customer participation
“Without customer involvement, this net zero business is dead on arrival.”
Outside sales reps belong in front of customers, not offices
“Functions like a, like an outside salesperson. You can't make them be in the office. I don't want them in the office. I want them in front of customers.”
Dunford: Fabricating new categories confuses buyers and leads to commercial failure
“So I've seen a lot of companies have come to me that have attempted to do category creation or pretend that they're doing this new category of things, and then it's Been a disaster. Customers are just very confused. They don't understand why this is different …”