Customer

topic on 32 shows · 176 statements across 161 episodes

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The latest 60 statements about Customer, every show

Creator SaaS requires users to adopt a new identity to use it
“I think I think I picked a, in some ways a challenging business because it's a software as a service where the customer has to like truly make a decision to become somebody in order to be using your product.”
Brian McCanulty Sep 1, 2026 ▶ 1:21 Nobody Wakes Up Excited to Use Software - So He Built This Instead
BIGDEAL Insight
Sanchez: Founders should test their core business assumption within seven days
“Take the single assumption your dream depends on. Usually some version of like people will pay for this. Design the cheapest possible way to get a real yes or no from a real customer. Like one offer email, one weekend of doing the thing manually. Run it inside…”
Codie Sanchez Aug 11, 2026 ▶ 17:46 How to ACTUALLY Achieve Your Goals (Backed by Science)
Best-in-Class 2024 Product Recall Actually Improved MadeGood's Relationships
“Yeah, I think the silver lining is that our relationship with our customers is so much better, because every time we go there, they're like, this was a best-in-class recall.”
Nima Fotovat Aug 10, 2026 ▶ 1:00:38 MadeGood: Salma and Nima Fotovat Lost Their First Business. They Grew Their Next One Into a Snack Giant.
Colin Zima: Refusal to pay reveals a product lacks compelling differentiation
“Customers will lie to you and they'll say like, Hey, this is great. This is wonderful. And then not pay you money. But you should know whether your product is actually differentiated or not. And if a customer is not gonna kind of pay you money, they're sort of…”
Colin Zima Aug 10, 2026 ▶ 7:51 He lost his first 5 deals—built the next Looker, raised $250M | Omni
Broshi: Founders unable to crystallize narrative for VCs fail with customers too
“If you cannot crystallize it for your investors, You won't be able to crystallize it for customers, and VCs are not necessarily forward indicators of the market, but there's some derivative of what your customers are seeing, because if everyone wants to buy yo…”
Rafael Broshi Aug 3, 2026 ▶ 38:11 Fired almost everyone, kept 2 engineers—grew 12x, raised $30M Series A | Notch
20VC Assertion Not checkable as stated
Park: Simile Customers Use Simulations to Avoid Multi-Hundred-Million-Dollar Blunders
“One of the core premise and one of the ways that our customers are actually finding value and simile is actually avoiding really damaging decisions that could have costed them hundreds of millions of dollars.”
Joon Sung Park Jul 31, 2026 ▶ 30:57 The AI Company Simulating the Entire Economy | Simile Co-founder & CEO, Joon Sung Park
a16z Opinion
Zhang: AI agents should handle every customer interaction as business front doors
“An AI agent should just be the front door of your business, of your brand, and every interaction, whether it's like reactive or proactive with a customer should be handled by AI.”
Jesse Zhang Jul 30, 2026 ▶ 51:23 How Decagon Runs 90% of Its Agents on Open-Source Models
NEON SHOW Insight
The biggest commercial opportunity for AI founders is educating target customers
“The biggest opportunity for founders is to become an educator. Become the person who all the customers look to as the expert.”
Mahesh Ram Jul 24, 2026 ▶ 42:32 The New Rules of Startups Moats with 3x Founder Mahesh Ram ex-Zoom Al
SOURCERY Disclosure
Black: Senra plans to build distributed factories near key customers
“The future of Senra is to just build more factories close to our customers where they kind of have this embedded engineering partner from the early prototype phase, and we're giving them manufacturing advice, we're giving them supply chain advice, and we're re…”
Jordan Black Jul 15, 2026 ▶ 6:21 Senra Systems' $65M Series B: Fixing Aerospace & Defense's Biggest Bottleneck · Sourcery with Molly O'Shea
CAPITAL ALLOCATORS Assertion Partly supported
Jain: Nvidia invested in over 50 of its own customers recently
“NVIDIA invests in over 50 plus of their customers in the last six, nine months.”
Rajiv Jain Jun 8, 2026 ▶ 31:39 Contrarian Quality at GQG Partners – Rajiv Jain (EP.505)
Nadella: Customers reject outcome-based pricing once outcomes materialize
“Most people love outcomes until they have an outcome. Because once you have an outcome, it's like giving away royalty, right? I mean, I've talked to customers who love, you know, outcome-based pricing, and I say, I'm all in until they, oh my God, like, what ar…”
Satya Nadella Jun 3, 2026 ▶ 22:01 Satya Nadella on AI: @NoPriorsPodcast x Latent Space Crossover Special at Microsoft Build 2026
STARTUP IDEAS Disclosure
Courtney: Facilitator.com's most valuable customers are over 45
“It actually ended up that the most customers are our most valuable customers are all like over 45 and it completely shocked us because all of our advertising is very silly, very, I mean, I'm in the ads being goofy. If you go to facilitator.com, it's kind of a …”
Jonathan Courtney May 18, 2026 ▶ 29:02 9 biggest startup ideas right now (AI, B2C, mobile etc)
CHEEKY PINT Assertion Supported
Cacioppo: Vanta reaches 15,000 customers
“We have 15,000 customers.”
Christina Cacioppo Mar 31, 2026 ▶ 5:20 Compliance at scale and why TAM is a distraction with Christina Cacioppo of Vanta
O'Hayer: Brands that don't self-promote inspire customers to do it for them
“If you tell people how great you are, your customers aren't going to feel compelled to tell people how great you are. You're already telling everybody. But if you never pound your chest and see how great you are, the customer will look at what you're doing and…”
Matt O'Hayer Mar 23, 2026 ▶ 53:56 Vital Farms: Matt O’Hayer. How a serial entrepreneur re-branded the egg
TOP FOUNDERS Disclosure
TeamSupport offers renewal discounts for customer referrals
“So what we do is we do an old school philosophy of we mapped out our customers. We know who they're friends with and what they go do. And we go and we say to them, Hey, can you make an introduction for me? And by the way, we'll give you know, like a discount o…”
Grant Stannis Mar 18, 2026 ▶ 13:01 How TeamSupport Reached $10M–$25M ARR With 1,000 Customers | Grant Stanis
SOURCERY Insight
Das: Early startups should focus solely on whether customers love the product
“At any given point, you have one question you're trying to answer, and you want to go get that answer. That's all that you need to make something work. Don't overthink it. The one question we have right now is not any of that shit. All we need to know is do cu…”
Didi Das Feb 5, 2026 ▶ 1:08:40 How Anthropic’s $100M Anthology Fund Works | Menlo Ventures · Sourcery with Molly O'Shea
Cohen: Retention analysis requires isolating differences between good and bad users
“They say you should see what the good customers have in common, but that's not the end of the sentence because a lot of the things that good customers have in common, they also have in common with the bad customers because it's just what your customers do. It'…”
Jason Cohen Jan 25, 2026 ▶ 33:50 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Translating customer feedback into founder jargon kills early startups
“The degree of truly making sure you're not translating any of that language with your, you know, going in here and coming out the other end with your language and your wants and your, that's going to kill you as a young company.”
Caroline Winnett Jan 13, 2026 ▶ 32:35 How Berkeley Skydeck is Shaping the Next Generations of Innovators
MIXERGY Assertion Not publicly verifiable
Foster: Zapier has approximately 350,000 customers
“We're like, 350,000 customers or so.”
Wade Foster Dec 19, 2025 ▶ 23:21 #2289 Building companies using Zapier’s AI automations
Smith: Founders should ignore investor feedback because they are noisy proxies
“Don't listen to what investors say. They're not close to the customers and the users. They don't actually know. They could maybe be a proxy at best, but they're pretty noisy proxy.”
Jennifer Smith Dec 8, 2025 ▶ 1:04:18 Her VCs said she killed the company. 6 years later, it's worth $1.3B. | Jennifer Smith, Founder o... · PMF Show
DeWitt Grosser: 80% of customers buy to reduce risk rather than gain upside
“I was told this stat, it's round numbers, so I can't imagine it's entirely accurate, but you know, basically that customers, 80% of customers buy to avoid pain or reduce risk, as opposed to the other one out of five to increase upside.”
Jeanne DeWitt Grosser Nov 30, 2025 ▶ 58:30 What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
20VC Insight
Altman: Founders Must Rely on Intuition Over Customer Requests
“The founder needs to have intuition of what they want. The customers aren't going to know.”
Max Altman Nov 21, 2025 ▶ 8:05 20VC: Max Altman on The New Seed War: Can Anyone Compete with Sequoia and a16z | Leaving $2BN on the Table with Reddit | Lessons from Backing Rippling at $25M Post | Why Climate Tech is a Mirage and Disaster
NEON SHOW Insight
Ramdas: Pitch investors a big vision, pitch customers specific outcomes
“Where with the investors, you are presenting them larger than life vision that I talked about. With your customers, you have to match your story to the outcomes that they care about.”
Shreesha Ramdas Nov 14, 2025 ▶ 32:12 How Startup’s Should Find REAL Customer Pain w/ 4x Founder Shreesha Ramdas (Lumber)
NEON SHOW Insight
Aggarwal: A founder's lowest moments come from disengaged ideal customers
“So, I think those are the biggest low moments for any founder, when you think you're building, building something meaningful, and you're not getting a response they're looking for.”
Sachin Aggarwal Nov 12, 2025 ▶ 3:52 The Founder Who Mastered Timing Ft Sachin Aggarwal | StackGen
SAASTR Prediction Not checkable as stated
Queener: Customer tolerance for half-finished software is going to end
“We're in this weird period for the last year where customers are okay with half finished software. They get inside with you. They're kind of interested in working with you, et cetera. Like those days are going to end.”
Brett Queener Oct 31, 2025 ▶ 25:28 Why Only “WTF” Products Can Survive Today with Brett Queener Partner at Bonfire Ventures
SAASTR Insight
Queener: Customers make great PMs for agentic software solving pure pain points
“What is interesting now in a world, which you're not building screens, but you're solving problems, as long as you're smarter customers, at least they're actually very good product managers. They're giving you use cases or pain points that I want you to solve …”
Brett Queener Oct 31, 2025 ▶ 26:01 Why Only “WTF” Products Can Survive Today with Brett Queener Partner at Bonfire Ventures
a16z Insight
Horowitz: Operational knowledge lives with ICs and customers, not executive staff
“All the knowledge in a company is with the individual contributors are doing the work and the customers that like, there's no There's no knowledge with the people who are talking to you as CEO who are on your staff.”
Ben Horowitz Oct 15, 2025 ▶ 22:45 Ben Horowitz and Ali Ghodsi: How to Run a $100 Billion Business
20VC Insight
Degnan: Sharing customer friction with engineers drives better product features
“And that transparency that I had around what I was doing, and they, I developed credibility with them, even though sometimes what I said was not always right, because I'm not this database expert, it made, made this relationship with these engineers strong, an…”
Chris Degnan Oct 10, 2025 ▶ 12:07 20Sales: Scaling Snowflake from $0-$3BN in ARR | Snowflake vs Databricks: My Biggest Lessons | Why Customer Success is BS and What Replaces It with Chris Chris Degnan
CATALYST Disclosure
Dell: Base Power guarantees 20% minimum battery reserve for homeowners
“We guarantee 20% of the capacity of the battery to the customer no matter what.”
Zach Dell Oct 9, 2025 ▶ 9:08 How Base Power plans to use its fresh $1B
BIGDEAL Insight
Michalowicz: Asking clients what you do right reveals how they judge you
“When your customer tells you you're doing right, they don't tell you what you're doing right, they tell you how they're judging you, what they're observing. You and I do, you do thousands of things for your customer. Your customer does not see the thousand thi…”
Mike Michalowicz Oct 7, 2025 ▶ 28:48 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
BIGDEAL Insight
Michalowicz: Customers Want Businesses to Be Profitable More Than Founders Do
“Your clients want you to be profitable. In fact, it's the number one customer, the number one person in your life that wants to be profitable is not you, it's actually your customer, and we don't believe that.”
Mike Michalowicz Oct 7, 2025 ▶ 34:14 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
PRODUCT MARKET FIT Assertion Not checkable as stated
90% of early Buildots customers got next to nothing from the product
“10% of my customers did fantastic things with it. And 90% of them did next to nothing with it.”
Aviv Leibovici Sep 22, 2025 ▶ 25:48 He spent 5 months working with customers before building—then grew to $10s of millions ARR. | Avi... · PMF Show
McGrew: Building what customers ask for turns startups into consulting firms
“I think one of the other failures, by the way, that's even prior to that, and more, the easier failure to become a consulting firm, it's where you build the product in the field that the customers are asking for, rather than the one that's actually valuable to…”
Bob McGrew Sep 8, 2025 ▶ 23:10 The FDE Playbook for AI Startups with Bob McGrew · Y Combinator
McGrew: Demo-driven development forces teams to focus on customer pain points
“What the demo does is it changes the locus of what you're thinking about from thinking about what can I build to what is it that the customer wants? And am I solving that pain point for the customer?”
Bob McGrew Sep 8, 2025 ▶ 42:59 The FDE Playbook for AI Startups with Bob McGrew · Y Combinator
a16z Insight
Casado: Best startups are non-consensus to customers, even if consensus to VCs
“I really believe the best companies themselves are non-consensus to customers. I just think that the investing market is, is, is, is different than that. Like they kind of understand that and therefore a comment on investors being consensus is very different t…”
Martin Casado Sep 4, 2025 ▶ 48:11 Is Non-Consensus Investing Overrated?
WTF Insight
Khosla: Listening to customers is terrible for revolutionary innovation
“Listening to their customers, which is a good habit if you're trying to be incremental, a really bad thing if you're trying to be revolutionary.”
Vinod Khosla Aug 2, 2025 ▶ 13:19 Vinod Khosla: College Degrees Are Becoming Useless | People by WTF | Episode 12 · Nikhil Kamath
IN DEPTH Insight
London: Strong customer intuition means predicting what customers will say next
“Speak with customers so much, in fact, that you know, you can just start predicting what they're going to say next, because you've heard it so many times before, right? That when you start knowing that, that's like, oh, I've heard this before. Then you know th…”
Tomer London Jul 1, 2025 ▶ 11:46 How Gusto built a $9.5 billion company by identifying a burning problem
IN DEPTH Insight
London: Polite customer feedback provides zero signal compared to extreme reactions
“You need to build a business that's built on either I want it right now. Can I get it? And then you put a price tag and they're saying, I will pay for it, right? So strong positive emotion or strong negative emotion. It's like, this is absolute shit. I w…”
Tomer London Jul 1, 2025 ▶ 12:24 How Gusto built a $9.5 billion company by identifying a burning problem
IN DEPTH Insight
Tomer London: Initial product-market fit means 2 out of 10 prospects love the product
“Product market fit for me is that when you talk with 10 customers, two people are loving this and want this. That's great product market fit. Now, you need to figure out who's the two, who, what makes them special, who are the segments, and then you can pick 1…”
Tomer London Jul 1, 2025 ▶ 18:14 How Gusto built a $9.5 billion company by identifying a burning problem
LENNY'S PODCAST Assertion Not checkable as stated
Truell: Cursor's most successful developers use AI conservatively for scoped tasks
“So the customers we've seen have most success with AI, I think are still fairly conservative about some of the ways in which they use this stuff. And so I do think today that the most successful customers really lean on Things like you know, our next edit pred…”
Michael Truell May 1, 2025 ▶ 23:18 The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell
BIGDEAL Disclosure
Sanchez: Company rule prohibits employees from ever speaking badly about customers
“We have a rule at our company that you're never allowed to talk badly about a customer ever.”
Codie Sanchez Apr 30, 2025 ▶ 50:31 The Man Who Makes Millionaires (for 30+ Years): His Money Framework I Dean Graziosi
Russell Brand: Up to 95% of Startup Failures Stem from Not Listening
“You figure that probably, Nine out of 10, maybe 19 out of 20 of the companies are failing because they're not listening. Most of those three quarters of those are because they're not listening to their customers.”
Russell Brand Apr 26, 2025 ▶ 12:22 He Called It a 10-Year Project Before They Even Had a Prototype
Salguero: Taking venture capital forces founders to prioritize investors over customers
“All you're doing there is you're diluting yourself. You own less of the company and you now have more people to answer to. You can't just answer to your customer and your employees anymore. You have this investor class that you have to like answer to and they …”
Mike Salguero Apr 21, 2025 ▶ 46:39 He raised $30M & failed. Then raised $0 & grew to $550M in revenue. Here's what he learned. | Mik... · PMF Show
98% of hotel customers care only about getting the best price
“98% of customers, all they care about, the only thing they care about is getting the best price, right?”
Hussein Fazal Feb 24, 2025 ▶ 14:24 He got rejected by 50 VCs & had 4 months of runway—3 years later, he's at $150M ARR & profitable.... · PMF Show
MAD Insight
Murchison: Deploying customer-facing AI effectively increases customer interactions
“When you deploy customer-facing AI effectively, you end up talking to your customers more.”
Mike Murchison Feb 13, 2025 ▶ 41:19 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
MAD Assertion Not checkable as stated
Murchison: Many Ada customers hang AI agent performance metrics on office walls
“Many of our customers, they literally have pictures of their AI agent's performance on the wall. And their monthly, the monthly performance of them.”
Mike Murchison Feb 13, 2025 ▶ 57:42 Farewell, Chatbots: AI Agents Are Taking Over Customer Service | Mike Murchison, CEO, Ada
SAASTR Insight
Lemkin: In-Person Events Enable Existing Customers to Sell Prospects
“When you put the customers and prospects, your potential customers, prospects in the room, they can't help. Your customers will just sell your prospects for you.”
Jason Lemkin Jan 24, 2025 ▶ 15:39 9 Things You Can Do to Grow Faster This Year with SaaStr CEO and Founder Jason Lemkin
20VC Assertion Supported
Monday.com's customers provided more funding than all its venture capital combined
“I think our customers has been the biggest investor of Monday. More money than we ever raised from investors.”
Eran Zinman Jan 17, 2025 ▶ 20:52 Eran Zinman, Co-Founder & Co-CEO @Monday.com: Going Upmarket, International and Multi-Product |E1247 · 20VC with Harry Stebbings
Tindell: A Business's Most Fanatical Customers Make Its Best Employees
“The most fanatical customer is going to make your best employee.”
Kip Tindell Dec 23, 2024 ▶ 57:39 The Container Store: Kip and Sharon Tindell
a16z Insight
Wade Foster says initial product ideas will not survive customer contact
“You gotta like make your product, your ideas. It won't survive contact with customers. So you have to show them what you're working on. Launch earlier than you're, you know, comfortable doing.”
Wade Foster Dec 11, 2024 ▶ 30:26 How Zapier Became Profitable in 3 Years and Scaled to $5B with Wade Foster
Godin: Blaming Customers for Not Reading the Manual Is Product Failure
“If you're saying that to your customers, you made a mistake, they did not make a mistake.”
Seth Godin Dec 8, 2024 ▶ 14:39 Seth Godin's best tactics for building remarkable products, strategies, brands and more
Margolis: Deep expertise leads founders to overestimate customer knowledge and willingness to pay
“And when somebody has deep expertise, it's very difficult to imagine that other people don't know what you know. It's very hard to kind of put yourself in their shoes, right? And you just think, well, doesn't everybody know this? Or maybe even, you know, yeah,…”
Michael Margolis Dec 1, 2024 ▶ 1:17:07 Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
MAD Disclosure
Writer provides 1B randomized tokens for customers to audit copyright compliance
“We give folks, this is another reason we build our own models, a billion randomized tokens that they can query themselves to validate that we use copyright free information and that, you know, our bias and toxicity distribution is what we say it is”
May Habib Nov 21, 2024 ▶ 25:58 Building the Easy Button for Generative AI | May Habib, CEO, Writer
SAASTR Insight
B2B CEOs who do not gain energy meeting customers should be replaced
“If you don't gain energy meeting with customers, maybe you should find another CEO.”
Jason Lemkin Nov 12, 2024 ▶ 17:08 Samsara’s Rise to Vertical SaaS Leader and $1B+ ARR with Samsara's CEO and Co-Founder
20VC Insight
Mahtani: Leading with discounts hurts customers, companies, and reps
“I do not like to lead with discounting. It is a disservice to the customer and to the company and to you as a rep to lead with discount.”
Jeetu Mahtani Sep 27, 2024 ▶ 0:02 Jeetu Mahtani, Sales Leader @Hubspot: How and When to Go International and Crush It | E1207 · 20VC with Harry Stebbings
20VC Insight
Shah: Founders should avoid taking angel investment from customers
“Don't take money from customers, right? It's fraught with a conflict of interest.”
Shardul Shah Sep 16, 2024 ▶ 34:03 Shardul Shah: How Index Makes Decisions & Why Benchmarks & Averages in VC are BS | E1202 · 20VC with Harry Stebbings
Customers Only Care About a Problem if They Have Tried Solving It
“If they've tried to solve the problem before, I know one thing for sure, and that is that they believe the problem exists. If they haven't tried to solve the problem before, on what basis can I assume that they believe the problem exists? If they were desperat…”
Mike Maples, Jr. Sep 16, 2024 ▶ 1:04:38 Mike Maples Jr. - Identifying Startup Pattern Breakers (EP.406)
Farooqi: Net-zero is "dead on arrival" without active customer participation
“Without customer involvement, this net zero business is dead on arrival.”
Ahmad Farooqi Sep 4, 2024 ▶ 2:25 Frontier Forum: How rates will make or break the energy transition
20VC Insight
Outside sales reps belong in front of customers, not offices
“Functions like a, like an outside salesperson. You can't make them be in the office. I don't want them in the office. I want them in front of customers.”
Chad Peets Aug 23, 2024 ▶ 50:14 Chad Peets: Why Most Sales Reps Underperform & Remote Reps Ignore Development | E1193 · 20VC with Harry Stebbings
Dunford: Fabricating new categories confuses buyers and leads to commercial failure
“So I've seen a lot of companies have come to me that have attempted to do category creation or pretend that they're doing this new category of things, and then it's Been a disaster. Customers are just very confused. They don't understand why this is different …”
April Dunford Aug 20, 2024 ▶ 1:05:53 April Dunford: The Marketing Expert

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