London: Strong customer intuition means predicting what customers will say next
Tomer London · How Gusto built a $9.5 billion company by identifying a burning problem · Jul 1, 2025 · at 11:46
Gusto co-founder Tomer London shares mental models for achieving product-market fit based on early enterprise discovery mistakes.
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“Speak with customers so much, in fact, that you know, you can just start predicting what they're going to say next, because you've heard it so many times before, right? That when you start knowing that, that's like, oh, I've heard this before. Then you know that, okay, you have, you started having good intuition.”
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