London: Payroll onboarding makes adding adjacent HR tools frictionless
Tomer London · How Gusto built a $9.5 billion company by identifying a burning problem · Jul 1, 2025 · at 20:35
Tomer London is the co-founder and Chief Product Officer of Gusto. He explains why Gusto used payroll onboarding as the core data wedge to expand into broader HR software.
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“Payroll data is very, very powerful because onboarding is so complex. There's so much that you need to, we need to know about you as a company in terms of your employees and where, Where, where they work and how much they get paid and like your company address and like your onboarding process, like everything about your employees, that it would be really easy to actually add additional products to it and solve more problems. So once you did, you know, payroll onboarding, onboarding you to benefits, for example, is just a click. It's really easy. Getting your insurance is really easy. Time tracking is really easy. Like basically almost every internal function that's around like back office and HR and people and all that becomes really, really easy.”
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