Tomer London
16 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Jul 1, 2025 by Tomer London · said 3 times in 1 episodes since 2025 · across every show →
On the record as a speaker too: Tomer London's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Kevin Busque (3)
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Everything said about Tomer London, oldest first
Jul 1, 2025 positive
London: Product Creators Must Actively Seek Rejection in Customer Discovery
“When you speak with a customer, you kind of need to be in the mindset of seeking rejection. You go out there to learn, and again, the learning comes so much from rejection, so you got to go out there and seek that rejection”
Jul 1, 2025 neutral
London: It took five years and tens of millions in ARR to feel PMF
“It took me years, like maybe five years until I felt like, huh, ok, this is going well. So it may be like post-series B, like, you know, I don't know, like the tens of millions of AR, when I felt like, ok, this is actually, this is going well.”
Jul 1, 2025
London: Payroll onboarding makes adding adjacent HR tools frictionless
“Payroll data is very, very powerful because onboarding is so complex. There's so much that you need to, we need to know about you as a company in terms of your employees and where, Where, where they work and how much they get paid and like your company address…”
Jul 1, 2025
London: Founders building multi-decade companies should codify values by hire three
“When you think multi, multi-decade, you put down your value. It makes sense for you to codify your values, put them down, make sure that you hire according to them, and you reward people according to them. Starting very, very early, like your first, second, th…”
Jul 1, 2025 positive
London: 17 of 20 Gusto customers pre-signed for health benefits
“I remember sitting in a room and calling 20 of Gusto's customers that I thought could be a good fit for it. And I was pitching them like, Hey, we're going to build this. You know, here's how much it's going to cost. Can I sign you up? And I got like, 17 out of…”
Jul 1, 2025
Jul 1, 2025
London cold-called Yelp businesses from a walk-in closet for early validation
“When we started the company, one of the insights that we had was, you know, I talked with like, I closed myself in a room, I mean like in a walking closet when we were, where we were living. And every day I was like, I'm going to, for a whole hour, I'm going t…”
Jul 1, 2025 neutral
Tomer London: Prior founder experience accelerates validation, but PMF requires luck
“I think having multiple founding journeys for me, having Josh and Eddie, having previous startups, it helps you by one, knowing how to avoid some mistakes. So you don't repeat the same mistakes. So for me, like I can give you a bunch of mistakes. We can talk a…”
Jul 1, 2025 positive
Gusto co-founders held weekly Friday 1-on-1 feedback sessions from early days
“The thing that really helped us is this idea of like having a weekly founder one-on-one. So what we did is every Friday we had three one-on-ones you know, Josh and Eddie Tom and Josh, Tom and Eddie. And in those conversations and this was from the very, very e…”
Jul 1, 2025
London: Founders should build with multiple teams to recognize co-founder fit
“The advice here for every single, every founder is to try to build stuff with a bunch of different teams and a bunch of different people, you know, and kind of go through this iteration. Because then when you get someone that's like a fit for you, like it just…”
Jul 1, 2025
London: Gusto's YC Demo Day pitch mapped expansion beyond payroll
“The last slide was all about that. It was about, hey, we're starting from payroll. The next step is benefits and HR. And from there, it's going to be a full what we call their people platform. So everything, you know, to help you start building, grow your busi…”
Jul 1, 2025 positive
London: Monthly release deadlines enforce disciplined scoping by building backwards
“Having a monthly release means that you're building backwards instead of building forward. So you have like, hey, by the end of this month, here's the stuff we need to ship, right? And those things you can talk later about how you know what to ship, but like, …”
Jul 1, 2025
Gusto took one year to build its fully self-service payroll product
“So for a full self-service product, so full meaning, you know, you could onboard, run payroll probably took a year until that. And then the folks that used it before that year, that full year you know, kind of used me as an interface in a bunch of places. So w…”
Jul 1, 2025 positive
London: Framing yourself as a student or foreigner disarms customer interviewees
“The first one is, hey, I'm a PhD student from Stanford, and I have a few questions. Do you mind helping? So that again really opens the other person to kind of to being open. They feel like they're not being sold to, or something like that. Then the other one …”
Jul 1, 2025
Gusto did not conduct formal market analysis before building its payroll product
“We did not do like a big market analysis. We actually, I didn't even know. We, I don't think we knew so much how hard it is to switch payroll providers. We took us a few months to actually, while building the flow for it, we're like, wait a minute, this is a l…”
Jul 1, 2025
London: A true growth mindset means feeling embarrassed by your past self
“What I mean by humble is self-critical in a constructive way. It's kind of like growth mindset, right? Like knowing that you are a work in progress. Every day you're supposed to be better, which means that if, when you look at yourself a month ago or it's a ye…”