customer

also referred to as: customers

16 statements across 14 episodes · 7 bullish · 2 bearish · 14 people on the record · first statement Dec 8, 2022 by Madhavan Ramanujam · across every show →

Everything said about customer, oldest first

Dec 8, 2022
Insight
Cosmetic pre-launch improvements will not change early willingness-to-pay rejections
“If I have the same sales and marketing conversation that I would have with a customer six months before launch of the product, pitch the whole value, and then ask them a simple question, would you pay for this innovation? And if someone says no, chances are yo…”
Madhavan Ramanujam Dec 8, 2022 ▶ 13:32 The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Apr 23, 2023
Insight
Verna: 75% of freemium users are unaware of what is being sold
“If you have a freemium product, I guarantee you, 75% of your customers in freemium product are not aware of what you're selling.”
Elena Verna Apr 23, 2023 ▶ 1:01:22 The ultimate guide to product-led sales | Elena Verna
Oct 22, 2023 positive
Insight
Dunford: Retaining happy customers proves differentiated value exists
“If you're in market, And you're selling and you have happy, engaged customers. There's differentiated value there. That's why they picked you. That's why they love you. That's why they don't turn out on you. It's there. You might not know what it is. We might …”
April Dunford Oct 22, 2023 ▶ 43:50 A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
Oct 29, 2023
Insight
Ries: Quality cannot be defined without knowing the customer
“Quality is defined by the customer. And if we don't know who our customer is, we literally don't know what the word quality means.”
Eric Ries Oct 29, 2023 ▶ 32:30 Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
Feb 18, 2024 positive
Insight
Lemkin: The best SaaS sales reps explicitly tell prospects when not to buy
“The best reps will also tell reps when not to buy their product. As painful as that seems in tougher times in 20, 24, the best reps say, no, you know, we're not there yet. We're not the right. If you need this feature, if you need this integration, I want you …”
Jason Lemkin Feb 18, 2024 ▶ 38:36 Building a world-class sales org | Jason Lemkin (SaaStr)
Feb 18, 2024
Insight
Lemkin: Founders must personally close their first 10 customers 95% of the time
“95 times out of a hundred, you've got to find a way at least to close the first 10 customers yourself.”
Jason Lemkin Feb 18, 2024 ▶ 11:36 Building a world-class sales org | Jason Lemkin (SaaStr)
Feb 18, 2024 positive
Insight
Lemkin: Bringing customers and prospects together drives sales because customers sell for you
“If you get your customers and prospects together, you sell more, get your customers. It does not need to be a million dollar, a ten million dollar event. It can be roots, prices. It can be whatever. Does not even be a fan. Just get them together... Your custom…”
Jason Lemkin Feb 18, 2024 ▶ 1:52:29 Building a world-class sales org | Jason Lemkin (SaaStr)
Apr 18, 2024 positive
Insight
Caldwell: Great product founders stay in the weeds and talk to customers indefinitely
“The folks that are really great at product, the founders that are always deeply in the weeds on product and still care a lot and are still talking to customers no matter how late stage it gets.”
Dalton Caldwell Apr 18, 2024 ▶ 33:15 Lessons from 1,000+ YC startups: Resilience, tar pit ideas, pivoting, more | Dalton Caldwell (YC)
May 30, 2024 positive
Insight
Dixon: Salespeople must shift from diagnosing needs to recommending decisions
“The simple guidance here for salespeople is that you've got to shift Your posture from asking the customer what they want and just diagnosing their needs to actually recommending to them what they should do.”
Matt Dixon May 30, 2024 ▶ 35:54 The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon
Jul 21, 2024
Insight
Sutherland: High-reputation brands take fewer risks of disappointing customers
“Generally people who have a lot of reputational skin in the game, who've invested a lot in building up a reputation over time, are going to be much more cautious about disappointing their customers or risking negative feedback than someone nobody's ever heard …”
Rory Sutherland Jul 21, 2024 ▶ 1:17:24 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Aug 18, 2024 negative
Insight
Kevin Yien: Barring PMs from customer conversations indicates structural organizational failure
“If you are in a situation where the product manager is literally not allowed to talk to a customer, There is something structurally wrong and that needs to be fixed first.”
Kevin Yien Aug 18, 2024 ▶ 55:21 Unorthodox PM tips: Automating user insights, unselling candidates, decision logs, more | Kevin Yien
Dec 1, 2024
Insight
Margolis: Deep expertise leads founders to overestimate customer knowledge and willingness to pay
“And when somebody has deep expertise, it's very difficult to imagine that other people don't know what you know. It's very hard to kind of put yourself in their shoes, right? And you just think, well, doesn't everybody know this? Or maybe even, you know, yeah,…”
Michael Margolis Dec 1, 2024 ▶ 1:17:07 Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
Dec 8, 2024 negative
Insight
Godin: Blaming Customers for Not Reading the Manual Is Product Failure
“If you're saying that to your customers, you made a mistake, they did not make a mistake.”
Seth Godin Dec 8, 2024 ▶ 14:39 Seth Godin's best tactics for building remarkable products, strategies, brands and more
May 1, 2025 positive
Assertion Not checkable as stated
Truell: Cursor's most successful developers use AI conservatively for scoped tasks
“So the customers we've seen have most success with AI, I think are still fairly conservative about some of the ways in which they use this stuff. And so I do think today that the most successful customers really lean on Things like you know, our next edit pred…”
Michael Truell May 1, 2025 ▶ 23:18 The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell
Nov 30, 2025 positive
Insight
DeWitt Grosser: 80% of customers buy to reduce risk rather than gain upside
“I was told this stat, it's round numbers, so I can't imagine it's entirely accurate, but you know, basically that customers, 80% of customers buy to avoid pain or reduce risk, as opposed to the other one out of five to increase upside.”
Jeanne DeWitt Grosser Nov 30, 2025 ▶ 58:30 What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
Jan 25, 2026 neutral
Insight
Cohen: Retention analysis requires isolating differences between good and bad users
“They say you should see what the good customers have in common, but that's not the end of the sentence because a lot of the things that good customers have in common, they also have in common with the bad customers because it's just what your customers do. It'…”
Jason Cohen Jan 25, 2026 ▶ 33:50 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.