customer

“As you grow, most of your customers are not going to want to do a free trial. They want to be sold. They want to be onboarded. They want to be talked to the percent of your folks that will do a free trial will shrink radically over time, especially if you're g…”

“It's more like a flywheel, where really the customers are your best channel to market. It's not marketing is your best channel to market. It's not sales. Your customers are the loudest voice, ah, in your potential customers' ears.”

“Success is when your customers start telling that story in the way you told the story to your customers.”

“Typically if customers are looking for something like that, it tends to mean that they're interested in moving off or moving to something else.”

“The people that know the how best on your product are the customers. Get them involved way earlier, because they can speak to the how better than any salesperson will ever be able to, right?”

“And then, by the way, if customers complain about price, that doesn't mean the price is too high. It is too high when they abandon you. If they complain and they don't abandon you, in a weird way, they're confirming that your pricing is pretty good.”

“So customers look for, always look for convenience and predictability of cost, whatever they tell you. There are, of course, exceptions to everything, but even when they say quality is all we care about, they will often perceive it in a form of convenience. Th…”

“For product-led growth to work, you do need a somewhat similar set of best practices and needs by your customer.”

“So even before choosing the partners that you want with you around the table, my number one advice would be to think what VC, what advisor, what angel, what operator has the network that I need to actually unlock some customers.”

“Retool your brain to think of every employee in your company as a lightweight customer success or account executive. What does that mean? It means that engineers, product people, back office folks can be on the phone with customers.”

“We also found out, this was a little bit more shocking, that most customers were only using about five percent of what we built.”

“Consumption economics is the way to go, right? Consumption models are the best thing for your customers, full stop.”

“Your customers can tell stories better than you can like customer driven outbound is better than your internal outbound if you can do it.”

“If this person wasn't a customer, would they make for a good advisor? And if the answer is yes, then make them an advisor as a customer and compensate them with that equity.”

“Customers don't care about purity. This is also another lesson, guys. It's you, if you aim to purity, it's the wrong way to do. It's you need to aim for kind of something that is, I mean, it's like life. Purity in a way burns everything around it, and you don'…”

“Something about the phrasing of how customers say things is not imitatable by anybody inside the company usually.”

“Everyone raised prices, even though they didn't often, usually they didn't earn it. They jammed price increases down customers throats.”

“If you don't gain energy meeting with customers, maybe you should find another CEO.”

“When you put the customers and prospects, your potential customers, prospects in the room, they can't help. Your customers will just sell your prospects for you.”

“We're in this weird period for the last year where customers are okay with half finished software. They get inside with you. They're kind of interested in working with you, et cetera. Like those days are going to end.”

“What is interesting now in a world, which you're not building screens, but you're solving problems, as long as you're smarter customers, at least they're actually very good product managers. They're giving you use cases or pain points that I want you to solve …”