Sam Blond

Co-Founder and CEO, Monaco · 33 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderoperatorexecutiveinvestor@samdblond ↗LinkedIn ↗monaco.com ↗

Sam Blond served as VP of Sales at Zenefits and Chief Revenue Officer at Brex, scaling both companies to multi-billion-dollar valuations. After serving as a Partner at Founders Fund, he founded Monaco, an AI-native revenue platform.

165statements → 64claims → 17claims resolved → 76%fully supported → 3.87/5average certainty → 2.01/5average debate potential → ≈4.0/5argument clarity, estimated → 19said about them ↓

13 supported 4 partly supported 0 contradicted 1 not yet assessed 46 not checkable as stated how the 64 claims stand · each chip opens the sources

4 predictions · 60 assertions · 10 opinions · 68 insights · 23 disclosures · every statement was checked. The predictions and assertions are the 64 claims: statements the public record can support or contradict. 17 are resolved, 1 is not yet assessed, and 46 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sam argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Blond: Automation Tools Increased Rather Than Decreased SDR Headcount by 2020
“The size of the SDR teams in 20, 20, many years after these products were introduced was significantly greater than the sort of like size or investment made in SDR in 2012 when they first came to market, something like that.”
Sam Blond Nov 7, 2024 ▶ 26:30 Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sam Blond on measured tape to publish a rate. This says nothing about how they speak.

Everything Sam Blond said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Blond: AI Will Make Software Development 5x Faster Within Three Years
“We can build software today. Let's call it five X faster than we could three years ago before all of the coding assistance. Well, if that's true faster, yeah, maybe more than probably more, it's reasonable to believe that in three years from now we can build f…”
Sam Blond Jul 1, 2026 ▶ 1:03:02 The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
Prediction Not checkable as stated
Sam Blond Predicts AI Will Fully Automate Transactional Sales
“Transactional sort of commodity like sales will be disrupted in ways that support has been disrupted, where more and more revenue will be generated from just pure models, converting website visitors to revenue without the sales touch. And I think that will con…”
Sam Blond Jun 11, 2025 ▶ 16:26 5 Ways AI Has Already Changed B2B Sales Forever with Perplexity's CBO Dmitry Shevelenko
Assertion Not checkable as stated
Outbound sales drives the majority of Rippling's revenue attribution
“We're going to focus more specifically on outbound, which makes up the majority of Rippling's revenue from an attribution standpoint.”
Sam Blond Sep 27, 2024 ▶ 2:43 The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank
Disclosure
Blond: Founders Fund avoided AI, health tech, and ed tech deals
“You mentioned AI founders fund didn't really do AI. So even if you were dot AI the last 18 months, it was like a no-go regardless of the success of the business. We didn't love the categories of like health tech and ed tech.”
Sam Blond Mar 20, 2024 ▶ 3:01 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Insight
Blond: A $1B exit no longer moves the needle for large VC funds
“What you're describing is as Peter described the power law venture, where there can be a series, a, an exceptional company that is raising money at 30 to forty million dollars, which I think is probably the Middle of the road series a right now and a billion d…”
Sam Blond Mar 20, 2024 ▶ 5:56 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Insight
Sam Blond: Spreadsheet-based sales hiring caused productivity to regress dramatically
“We made decisions based on a spreadsheet. We had a historical data on rep effectiveness in 20, 20 and 20, 21 in finance plugged the number going from 10 reps to 14 reps into the spreadsheet. And the spreadsheet said this was what was going to happen when we go…”
Sam Blond Mar 20, 2024 ▶ 14:37 Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin
Opinion
Sam Blond: The Days of Work-Life Balance Are Over
“The days of work life balance are over.”
Sam Blond Nov 23, 2023 ▶ 36:18 CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong's SVP
Insight
Demand-constrained SaaS companies close more revenue by firing underperforming reps
“You will close more revenue with fewer salespeople when you are in an environment that is demand constrained.”
Sam Blond Jul 19, 2023 ▶ 13:38 How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund
Assertion Not checkable as stated
Brex tracked customer spending on Amex by snooping linked bank accounts
“We could sort of cheat at Brex in that we could see the payments that were flowing to other cards. We linked to folks' bank accounts and we could see how much they were paying us and we could see how much they were paying American Express.”
Sam Blond Jul 19, 2023 ▶ 18:27 How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund
Assertion Not checkable as stated
Blond: Zenefits generated less total revenue after massively overhiring sales reps
“And so the actual result of hiring a bunch more SDRs and AEs wasn't that we had incrementally more revenue, but sort of less efficient revenue on a per rep basis. We actually had less revenue. We closed less revenue by hiring all of these people because it was…”
Sam Blond Feb 7, 2023 ▶ 22:18 How To Adapt Your Sales Strategy To The Current Sales Environment | Modern Health SVP of Sales
Insight
Blond: Cutting Underperforming AEs Increases Total Revenue in Lead Shortages
“If you cut the bottom performing whatever percent of the AE team, what that means is you will give the limited number of opportunities that you do have to performers that have a higher conversion rate and actually convert more revenue or more sales with fewer …”
Sam Blond Feb 7, 2023 ▶ 29:49 How To Adapt Your Sales Strategy To The Current Sales Environment | Modern Health SVP of Sales
Insight
Blond: Startups should not prioritize domain experience when hiring sales leaders
“There are only so many really amazing sales leaders that exist to begin with. And if you limit your candidate population to a very small domain, like let's just say property tech or something like that, how many unbelievable property tech sales leaders are the…”
Sam Blond Jan 3, 2023 ▶ 7:10 SaaStr CRO Confidential:Hiring a Great VP of Sales Today Sam Blond + Former Lattice CRO Dini Mehta
Insight
Blond: Zenefits Erred by Branding Around Fast Growth Rather Than Product
“Embracing this identity around sort of like fast growing tech company raised a bunch of money. That was a mistake. And I think the right thing to do or what to try and do is associate your company with what you do. Had we been known as, you know, the best heal…”
Sam Blond Dec 7, 2022 ▶ 18:24 SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Gong VPS Jameson Yung + Jason Lemkin
Disclosure
Blond: Brex framed Divvy's advanced budgeting features as unnecessary complexity
“Divi had a sophisticated budgeting tool. There was a feature that Rex did not have. And we actually positioned that as a negative. We said, you're a, you know, 50 person company. You don't want to have a lot of sophistication around rules around where cards ca…”
Sam Blond Nov 17, 2022 ▶ 18:16 SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Divvy CRO Sterling Snow
Assertion Not checkable as stated
Blond: 2022 SaaS slowdown not driven by budget cuts on new sales
“I am not seeing much influence on a company's ability to sell their product, to acquire new customers. And I am not hearing, you know, one of the biggest Problems today in our business is that potential customers are cutting budget, and they're not able to buy…”
Sam Blond Oct 27, 2022 ▶ 13:41 CRO Confidential: Sales Comp, Quotas & Recruiting with Jason Lemkin and Sam Blond of Founders Fund
Insight
Blond: Sales Revenue Targets Should Be Set With 90% Confidence
“I set the target with 90% confidence that we're able to hit it.”
Sam Blond Mar 28, 2022 ▶ 4:30 How to Set and Hit Revenue Targets with Sam Blond, CRO at Brex | SaaStr Software Community
Disclosure
Blond: Brex biases hiring away from Tier 1 cities for cost savings
“We have a bias towards new hires that actually aren't in San Francisco, New York, Los Angeles. What we categorize as tier one cities because there's cost savings associated with hiring people in lower cost locations.”
Sam Blond Mar 18, 2021 ▶ 5:07 The Future of Sales Post-Covid with Brex's CRO, Sam Blond
Insight
Blond: Location-based pay inherently means getting paid less for identical output
“It's universally applicable that you're getting paid less for producing the same, depending on where you're located.”
Sam Blond Mar 18, 2021 ▶ 16:45 The Future of Sales Post-Covid with Brex's CRO, Sam Blond
Insight
Blond: Startups should not blindly copy ElevenLabs' 20x sales quota
“What works for 11 Labs at 20 X quota, meaning if you are paying a rep a 100,000 dollars a year, they need to generate two million dollars a year. That works for 11 Labs. It does not mean that we pattern match that to all other startups the way that we might, t…”
Sam Blond Sep 9, 2026 ▶ 26:53 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
Insight
Blond: Sales leaders should adjust quotas mid-quarter if reps fall behind
“We can adjust it in quarter to you know, make it more motivating for the team. The last thing that you want is like approaching the end of the quarter in reps, like trying to get to 20% of their number, like talk about a depressing sales environment to be in.”
Sam Blond Sep 9, 2026 ▶ 29:03 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina
Insight
Blond: Brand awareness significantly improves outbound AI agent reply rates
“The brand does matter. There are three people in, in this meeting room right now. It's Jason, Amelia, and Sam. And on Monaco, it's Jason, Amelia, and Sam, meaning like an agent that is representing any of the three of us, the likelihood of that getting a respo…”
Sam Blond Jul 1, 2026 ▶ 42:52 The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
Opinion
Blond: GTM Agent Market Will Consolidate Into Single All-in-One Platforms
“Philosophically we believe that the like direction of the market is that you just want one vendor in one vendor is your inbound agent, your outbound agent, your insights. And it is all of your agents living on one data plane with full access to all of the info…”
Sam Blond Jul 1, 2026 ▶ 1:02:20 The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
Insight
Sam Blond: Traditional CRM Forecasts Are Fundamentally Wrong Due to Bias
“The only problem is it's entirely wrong. And, you know, you have like a sales rep that is adding their own like subjective Experience about the account. Like they may want to influence the sales manager to think that the deal is going to close, or they may be …”
Sam Blond Jun 11, 2025 ▶ 20:52 5 Ways AI Has Already Changed B2B Sales Forever with Perplexity's CBO Dmitry Shevelenko
Insight
Blonde: Early startups can manufacture winning cultures by setting highly attainable quotas
“You can manufacture what I would describe as like a culture of winning or an environment where people are making good money. And what I mean by that is like, you set the quota, you decide what the commission structure is. And if early on, you want to be delibe…”
Sam Blond Mar 5, 2025 ▶ 27:36 How Windsurf Built A Billion-Dollar AI Leader and a Winning Sales Machine

Show 24statements(141 left)

The other half of the tape: Sam Blond's own voice is left out of every number here. Other people bring the name up 18 times in 10 episodes on the Official SaaStr Podcast. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Jason Lemkin 18

Statements about Sam Blond, by other people (1)

Opinion
Lemkin: Full-stack AE model does not work for most SaaS companies
“He talked about how even Brex, which is, which was still relatively SMB for a long period, how the AE's had to do half of their own deals through outbound, and so he really described, in a way, a full stack AE, right, and people talk about that, and I think th…”
Jason Lemkin Jul 12, 2023 ▶ 26:56 The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin

Every mention by year

tap a year for its mentions
00325320222023202420252026episodesmentions
02320222023202420252026episodes it came up in
0021.54320222023202420252026episodesmentions per episode
2026 3 mentions in 1 episode
2025 4 mentions in 3 episodes 1 per episode
2024 5 mentions in 3 episodes 2 per episode
2023 4 mentions in 1 episode
2022 2 mentions in 2 episodes 1 per episode

Appearances (33)

EpisodeDateSpeaking time
CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Rei Sep 9, 2026 18m
The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn' Jul 1, 2026 15m
5 Ways AI Has Already Changed B2B Sales Forever with Perplexity's CBO Dmitry Shevelenko Jun 11, 2025 16m
How Windsurf Built A Billion-Dollar AI Leader and a Winning Sales Machine Mar 5, 2025 19m
From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship Feb 7, 2025 11m
Usage-Based Revenue Models: Successes & Pitfalls from Checkr COO Lindsey Scrase on CRO Con Jan 8, 2025 17m
Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Dri Nov 7, 2024 17m
The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plan Sep 27, 2024 12m
Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond Jun 21, 2024 32m
Advice Every SaaS Founder Needs to Know to Scale to $100m with Sam Blond and Jason Lemkin Mar 20, 2024 21m
Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Zapier's Feb 9, 2024 15m
What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO o Jan 31, 2024 16m
From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Sam Blond Jan 4, 2024 26m
CRO Confidential: The Hangover's Over: 5 Ways to Get Your SaaS Revenue Back On Track with Nov 23, 2023 25m
The Proven Customer Acquisition Strategies Behind Toast's Record Breaking Growth with Toas Nov 3, 2023 15m
Rippling CEO Parker Conrad's Theory of the Compound Startup: Disrupting How We Think About Jun 27, 2023 6m
SaaStr CRO Confidential: Principles that Drove Wiz’s $0 to The First $100m ARR | Wiz CRO C Jun 1, 2023 19m
CRO Confidential: 3 Secrets For Early-Stage Startups To Acquire Customers | CoSell.io Co-F May 16, 2023 15m
SaaStr CRO Confidential: Sam Blond + Omni Founder Colin Zima on the Power of Leveraging Yo May 9, 2023 20m
SaaStr CRO Confidential: Howard Lerman, Founder & CEO @ Roam | Founder-led Sales Apr 27, 2023 16m
CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cher Apr 5, 2023 22m
How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Mar 7, 2023 14m
SaaStr CRO Confidential: Brex GM of Startups Lucas Fox on Customer Retention and Expansion Feb 16, 2023 12m
How To Adapt Your Sales Strategy To The Current Sales Environment | Modern Health SVP of S Feb 7, 2023 18m
CRO Confidential: Sales Recruitment and Hiring Managers With Ben Braverman Jan 27, 2023 20m
SaaStr CRO Confidential:Hiring a Great VP of Sales Today Sam Blond + Former Lattice CRO Di Jan 3, 2023 17m
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Rippling VP Sales Matt Plank Dec 15, 2022 12m
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Gong VPS Jameson Yung + Jason L Dec 7, 2022 12m
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Divvy CRO Sterling Snow Nov 17, 2022 14m
SaaStr CRO Confidential: How to Raise in Late 2022 with Jason Lemkin and Sam Blond of Foun Nov 1, 2022 13m
CRO Confidential: Sales Comp, Quotas & Recruiting with Jason Lemkin and Sam Blond of Found Oct 27, 2022 14m
How to Set and Hit Revenue Targets with Sam Blond, CRO at Brex | SaaStr Software Community Mar 28, 2022 16m
The Future of Sales Post-Covid with Brex's CRO, Sam Blond Mar 18, 2021 23m

Played on the show (1)

Episodes where a recording of Sam Blond was played rather than Sam taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
How to Grow Revenue Faster in the Second Half of 2023 with Founders Fund Jul 19, 2023 28m aired address
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