Stacy Epstein
Chief Executive Officer, Structured · 1 appearance on the record.
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Stacey Epstein is an enterprise SaaS marketing executive who previously served as CMO of Freshworks and CEO of Zinc. Earlier in her career, she headed marketing at SuccessFactors through its IPO and acquisition by SAP.
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1 opinion · 3 insights · every statement was checked. none of them is a claim the record can settle: opinions, insights and disclosures never carry an assessment.
Everything Stacy Epstein said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →
Epstein: Microsoft Teams beat Slack via enterprise CIO relationships despite inferior product
“Microsoft had the relationships with the CIOs, and people were, companies were wall-to-wall Microsoft, that their product didn't even have to be as good as Slack. They could still go win so many customers, and they didn't say, oh, wow, there's this new PLG thi…”
Epstein: PLG only works when customer workflows are standardized
“For product-led growth to work, you do need a somewhat similar set of best practices and needs by your customer.”
Epstein: Companies should let fast-growing leads self-convert instead of using expensive salespeople
“There is an argument to be had to say the ones that are actually really hot and growing fast are the ones that you should not be putting your expensive salespeople on. Let those go and convert.”
Epstein: PLG and virality are not synonymous
“I think there are a lot of people think of PLG and virality as
It's not synonymous, but they're not. I think you can still have a purebred PLG model where it sells itself because the buyer can get right into the product, and they can actually even use it in a …”
Appearances (1)
| Episode | Date | Speaking time |
|---|---|---|
| Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Pass | Dec 21, 2021 | 10m |