Epstein: Companies should let fast-growing leads self-convert instead of using expensive salespeople
Stacy Epstein · Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda · Dec 21, 2021 · at 26:45
Stacy Epstein, Chief Marketing Officer at Freshworks, discusses optimizing go-to-market efficiency by avoiding deploying expensive sales reps on self-serve leads that convert organically.
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“There is an argument to be had to say the ones that are actually really hot and growing fast are the ones that you should not be putting your expensive salespeople on. Let those go and convert.”
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