Epstein: Microsoft Teams beat Slack via enterprise CIO relationships despite inferior product
Stacy Epstein · Adding Outbound Sales & Marketing to a Product-Led Growth Engine Freshworks, Twilio, 1Password, Coda · Dec 21, 2021 · at 18:42
Freshworks CMO Stacy Epstein argues that enterprise sales relationships and account entrenchment enabled Microsoft Teams to outcompete Slack's bottom-up product adoption.
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“Microsoft had the relationships with the CIOs, and people were, companies were wall-to-wall Microsoft, that their product didn't even have to be as good as Slack. They could still go win so many customers, and they didn't say, oh, wow, there's this new PLG thing. Let's go try to have teams be PLG. They stayed true to an enterprise outbound.”
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