Disclosure
Zima: Omni refuses to let customer feedback redesign its core product
“We're a sort of pivot list company. Like we know exactly what we are building and the execution at the edges is very open to interpretation. Like I want to learn about my workflows and understand that people are using them the way that I really want them to, b…”
Opinion
Zima: Looker product development slowed after Google acquisition
“As we got acquired by Google it sort of was evident that the product was not building in the same way and that the team was excited to go do a lot of the really ambitious things that you know, we didn't have the opportunity to do anymore.”
Insight
Zima: Startups must charge real prices early to validate true customer value
“In some ways it's kind of easy to give away a product, but you're not necessarily learning whether you're getting valued the right way by your customer. And so one of the things that we wanted to test almost uncomfortably early is when we can actually start ch…”
Insight
Zima: Share early software once a single valuable happy path works
“There's one really interesting, happy path that a user can go down and get a lot of value. And that was sort of the moment that I said, I can start giving this to people.”
Assertion Not checkable as stated
Zima: Every company above a certain size spends $25k+ annually on BI
“Every company above a certain size is spending 25,000 dollars a year on BI.”
Insight
Colin Zima: Customer-driven outbound outperforms internal outbound sales
“Your customers can tell stories better than you can like customer driven outbound is better than your internal outbound if you can do it.”
Disclosure
Zima: Every Omni customer Slack message pushes to phone for midnight debugging
“Literally every ticket pushes to my phone. And when I say ticket, it's like, we open up a Slack room with every customer. Every message in any customer Slack channel pushes to my phone. So I will jump on the phone at midnight and start helping someone debug an…”
Insight
Zima: Content marketing requires near-total commitment to generate meaningful yield
“Like you can't take half steps into content. You're either like producing great content or you're sort of like, The 50% gets you 10% of the yield, whereas like the 90% gets you the 90% of the yield.”
Assertion Not publicly verifiable
Zima: 19 of Omni's 20 employees come from Looker and Stitch
“A lot of our team 19 out of the 20 folks are from Looker and Stitch.”
Disclosure
Zima: Omni raised from former Looker board members at First Round and Redpoint
“We have 20 folks on the dot. It's 16 in product and engineering, so very heavy on the build side. And that was intentional because we were fortunate to be able to raise a good amount of capital actually from two former Looker board members at a pair of VC firm…”
Disclosure
Zima: Omni has under 10 paying customers and 50 active users
“We have less than 10 paying customers, but we have about 50 people using the product.”
Assertion Supported
Zima: Looker operated without dashboards for its first two years
“When Looker was founded, actually, we didn't have dashboards for two years. I wasn't there at the time, but I was a customer and it was really just this SQL compiler. You built the model literally in the command line and you deployed it out and it wrote SQL fo…”
Disclosure
Zima: Omni's content succeeded on LinkedIn but struggled on Twitter
“Like I'm not cool enough and quippy enough for Twitter. And our stuff hasn't done as well there. And on LinkedIn, it's done quite well with this sort of, you know, half of half a screen text that, you know, tells a story or a point of view and is a little bit …”
Assertion Supported
Zima: Looker pricing reaches $250,000 to $500,000 annually on high end
“There's other stuff like Looker that on the high end can go like two 50 or 500,000 dollars annually.”
Disclosure
Zima: Omni targets $25,000 annual contract values via sales-driven model
“We want to have a sales driven model. So we want to be at, you know, 25,000 dollars a year, ACVs, at least for now.”
Disclosure
Colin Zima: Omni targets 5 deals per month from 20 to 25 meetings
“By steady state, we want to get to five deals a month and probably the 20 to 25 meetings it takes to get those five deals.”
Colin Zima