Zima: Startups must charge real prices early to validate true customer value
Colin Zima · SaaStr CRO Confidential: Sam Blond + Omni Founder Colin Zima on the Power of Leveraging Your Network · May 9, 2023 · at 8:27
Colin Zima, founder and CEO of Omni, explains why early-stage B2B startups should introduce pricing upfront rather than offering free products.
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“In some ways it's kind of easy to give away a product, but you're not necessarily learning whether you're getting valued the right way by your customer. And so one of the things that we wanted to test almost uncomfortably early is when we can actually start charging a real price for the product.”
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