customer

also referred to as: customers

2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Feb 7, 2023 by Aaron Dignan · across every show →

Everything said about customer, oldest first

Feb 7, 2023 negative
Insight
Dignan: Manager-only feedback isolates employees from real market needs
“It can happen a different way where the only feedback I get is from a boss. The boss is telling me what they think is important. That is not what the customer cares about. It's not what the market cares about. And so I'm actually serving the wrong master, so t…”
Aaron Dignan Feb 7, 2023 ▶ 16:35 Aaron Dignan: Change The Way You Work
Aug 20, 2024 negative
Insight
Dunford: Fabricating new categories confuses buyers and leads to commercial failure
“So I've seen a lot of companies have come to me that have attempted to do category creation or pretend that they're doing this new category of things, and then it's Been a disaster. Customers are just very confused. They don't understand why this is different …”
April Dunford Aug 20, 2024 ▶ 1:05:53 April Dunford: The Marketing Expert
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