Michalowicz: Customers Want Businesses to Be Profitable More Than Founders Do
Mike Michalowicz · Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz · Oct 7, 2025 · at 34:14
Mike Michalowicz argues to Codie Sanchez that customers prefer paying profitable, specialized providers over struggling, undercharging generalists.
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“Your clients want you to be profitable. In fact, it's the number one customer, the number one person in your life that wants to be profitable is not you, it's actually your customer, and we don't believe that.”
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