Michalowicz: High prices attract committed buyers; low prices attract demanding ones
Mike Michalowicz · Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz · Oct 7, 2025 · at 36:39
Author Mike Michalowicz explains how charging higher prices filters for more invested, higher-quality clients in small businesses.
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“And what price dictates is the quality of customer. You will find customers at the lower price point. And for anyone here that sells at a low price point, if you ever found that your customers are really bitchy and moany and they really suck, it's because you're attracting the shit customer. The one who says, I don't really care about this. I just need a shirt. So I'll pay the seven bucks. And that's why I think we need to Have a higher price. We get a higher value customer that's more vested in the outcome, and they're actually a higher quality customer.”
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