pricing strategy
5 statements across 4 episodes · 1 bullish · 4 bearish · 2 people on the record · first statement May 5, 2025 by Codie Sanchez · across every show →
Everything said about pricing strategy, oldest first
May 5, 2025 negative
Jul 28, 2025 negative
Sanchez: TAM and pricing strategy matter far less than customer obsession
“Even though people are going to say other things matter more, like your pricing strategy, what's your go-to-market? What's your total addressable market? All those things sound fancy, and they don't matter. Get a few people to buy things from you fast. Get a f…”
Oct 7, 2025 positive
Michalowicz: High prices attract committed buyers; low prices attract demanding ones
“And what price dictates is the quality of customer. You will find customers at the lower price point. And for anyone here that sells at a low price point, if you ever found that your customers are really bitchy and moany and they really suck, it's because you'…”
Oct 7, 2025 negative
Sanchez: Businesses Lose Deals by Underpricing Because Buyers Distrust Cheap Quality
“So not only do I think we don't sell enough, I think we price ourselves out of deals all the time, because we're the cheapest, you know. Because we're like, oh, no, no, no, I want to over serve the customer. No, you lost my business because I don't trust that …”
Apr 6, 2026 negative
Sanchez: Most businesses fail because owners price based on personal budget
“Most owners have what we call poor owner mindset, which I don't love the words because it, it's kind of got a negative connotation, but they price things below what they would pay for them. They don't price them based on outcome. They price them based on walle…”