pricing strategy

5 statements across 4 episodes · 1 bullish · 4 bearish · 2 people on the record · first statement May 5, 2025 by Codie Sanchez · across every show →

Everything said about pricing strategy, oldest first

May 5, 2025 negative
Insight
Sanchez: There is no business value in being the second cheapest
“Also remember guys, you can only price yourself the absolute cheapest to the bottom. There is no value in being the second Most cheap.”
Codie Sanchez May 5, 2025 ▶ 2:33 Do This One Thing to 2x Your Business
Jul 28, 2025 negative
Opinion
Sanchez: TAM and pricing strategy matter far less than customer obsession
“Even though people are going to say other things matter more, like your pricing strategy, what's your go-to-market? What's your total addressable market? All those things sound fancy, and they don't matter. Get a few people to buy things from you fast. Get a f…”
Codie Sanchez Jul 28, 2025 ▶ 2:03 The Easiest Way To Win Online
Oct 7, 2025 positive
Insight
Michalowicz: High prices attract committed buyers; low prices attract demanding ones
“And what price dictates is the quality of customer. You will find customers at the lower price point. And for anyone here that sells at a low price point, if you ever found that your customers are really bitchy and moany and they really suck, it's because you'…”
Mike Michalowicz Oct 7, 2025 ▶ 36:39 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
Oct 7, 2025 negative
Insight
Sanchez: Businesses Lose Deals by Underpricing Because Buyers Distrust Cheap Quality
“So not only do I think we don't sell enough, I think we price ourselves out of deals all the time, because we're the cheapest, you know. Because we're like, oh, no, no, no, I want to over serve the customer. No, you lost my business because I don't trust that …”
Codie Sanchez Oct 7, 2025 ▶ 35:52 Business Expert: The BEST Way To Make Millions In Profit | Mike Michalowicz
Apr 6, 2026 negative
Insight
Sanchez: Most businesses fail because owners price based on personal budget
“Most owners have what we call poor owner mindset, which I don't love the words because it, it's kind of got a negative connotation, but they price things below what they would pay for them. They don't price them based on outcome. They price them based on walle…”
Codie Sanchez Apr 6, 2026 ▶ 33:03 #1 Followed Neuroscientist: Break Your Negative Thinking
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