Ellis: Improving retention depends far more on onboarding than tactical fixes
Sean Ellis · The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”) · Sep 5, 2024 · at 13:58
Sean Ellis, growth pioneer and author of 'Hacking Growth', discusses why standard retention tactics fail compared to properly directing users during onboarding.
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“Moving retention is really hard, but it's usually much more a function of onboarding to the right user experience than it is about the kind of the tactical things that people try to do to improve retention.”
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