Google and Facebook automated most technical performance marketing levers over a decade
Jonathan Becker · Mastering paid growth | Jonathan Becker (Thrive Digital) · May 7, 2023 · at 33:25
Jonathan Becker, founder of Thrive Digital, explains how ad platforms have shifted optimization from technical mechanics to creative assets.
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“So a lot of the levers, so to speak, around performance have been automated by Google and Facebook over the last, you know, seven to 10 years.”
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