performance marketing

“In the case of Grammarly, it was performance marketing, kind of over-reliance on performance marketing during, you know, part of the company's life cycle. And so it was like, okay, this thing is working. It's efficient. So you don't want to stop pouring fire o…”

“So if you're making your first hire, you probably want them to be, to have the ingenuity and capability to solve a lot of the problems that you're going to run into within the context of tracking, attribution, data visualization, and then campaign management. …”

“The reality is you're going to need expertise and you probably should start in-house and then hire an agency.”

“I've seen people who have, like, 10 years of experience in the industry not be that great, and then I've seen people who have, like, one year of experience be absolutely phenomenal, so I would say that, like, again, like, you know, the years of service under t…”

“Every unicorn from like the, you know, 20 tens era that that scale did performance marketing, but not everyone during that time who did performance marketing scaled.”

“So a lot of the levers, so to speak, around performance have been automated by Google and Facebook over the last, you know, seven to 10 years.”

“Performance marketing though, Doesn't create very good accumulating advantages because it's not an investment.”

“When you're a marketing leader, you manage, like, you manage performance marketing, which is a numbers game. You manage designers and brand, and then you manage, like, events and field. Like, there's nothing in between those things that is deeply correlated, a…”