Performance Marketing

“The key thing around creative is not the one creative. It's the package of all of your assets together. They have to be different. They have to, they, to the algorithm, they have to look and feel different. Different ages, different genders, different settings…”

“Like everybody in the industry wanted to build something like this for performance marketing, but that was just impossible before AI agents came in.”

“Performance marketing is all marketing. So people make this distinction that you have brand marketing and performance, you have brand and direct response, and all marketing is performance marketing.”

“We've actually spent zero rupees ever in the last five years. On performance.”

“When you're a marketing leader, you manage, like, you manage performance marketing, which is a numbers game. You manage designers and brand, and then you manage, like, events and field. Like, there's nothing in between those things that is deeply correlated, a…”

“Conversion rates are down, performance marketing, Is harder than ever.”

“Performance marketing, though, doesn't create very good accumulating advantages, because it's not an investment.”

“Performance marketing though, Doesn't create very good accumulating advantages because it's not an investment.”

“Brand people need to know that the culture of the place that they are doing branding too. Performance works pretty similarly in a lot of different places, right? And then like maybe fintech is a good example where just like the core business models and the inf…”

“Because right now, ah, we, not only we kept doing it, but we actually scaled it, ah, and right now we have, like, the lowest bids, ah, that we ever saw, as a company, because everybody pulled back, A lot of companies reduce spend, and we're more aggressive tha…”

“One thing that helped us reduce the marketing span was, let's say you focus just on one vertical. Let's say project management. At some point you exhaust the inventory. And then the incremental dollar you put is not as efficient as the first one. So, the fact …”

“And we ran an experiment where you actually look at click through rates long time ago, and you find that the click through rates are actually different. So purely economically, the click through rates on performance marketing were higher.”

“That percent from 20 to a hundred, maybe call it fifty-fifty performance and organic. Hundred plus that performance based sales should come down to 30%. Because if it doesn't, 30, 40%, it doesn't, it just, the cost of it keeps going up and up and up and up and…”

“If you're taking a single user product out to market it's just harder to make performance marketing work. It's harder to make, you know, you can't really make outbound sales work, right? The economics of, You know, pitching a single user who pays a single and …”

“Every unicorn from like the, you know, 20 tens era that that scale did performance marketing, but not everyone during that time who did performance marketing scaled.”

“So a lot of the levers, so to speak, around performance have been automated by Google and Facebook over the last, you know, seven to 10 years.”

“The reality is you're going to need expertise and you probably should start in-house and then hire an agency.”

“So if you're making your first hire, you probably want them to be, to have the ingenuity and capability to solve a lot of the problems that you're going to run into within the context of tracking, attribution, data visualization, and then campaign management. …”

“I've seen people who have, like, 10 years of experience in the industry not be that great, and then I've seen people who have, like, one year of experience be absolutely phenomenal, so I would say that, like, again, like, you know, the years of service under t…”

“You can get your initial zero to one done with performance marketing and, you know, get your initial student base, but then you should steadily have a plan to ramp it down and not rely on it at all.”

“In the case of Grammarly, it was performance marketing, kind of over-reliance on performance marketing during, you know, part of the company's life cycle. And so it was like, okay, this thing is working. It's efficient. So you don't want to stop pouring fire o…”

“In a marketing and sales led business where you have a demo trial, you really have the growth teams you find in those businesses sit on marketing and they just run performance marketing. So in the heyday, they were called performance marketing, but growth soun…”

“Invest in brand as little as possible, but invest in brand, not just performance from day one. Because performance marketing is a commodity. It becomes very quickly.”

“The default towards performance marketing is the only channel that matters. It creates a lot of issues long term, especially if you're not network effect driven, where It's going to work really well in year one, not as well in year two, and in year five, you'r…”