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performance marketing

2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement May 9, 2022 by Shashank Mehta · across every show →

Everything said about performance marketing, oldest first

May 9, 2022 negative
Insight
Mehta: Startups must invest in brand from day one, not just performance
“Invest in brand as little as possible, but invest in brand, not just performance from day one. Because performance marketing is a commodity. It becomes very quickly.”
Shashank Mehta May 9, 2022 ▶ 58:52 Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth
Dec 26, 2022 negative
Insight
Khurma: EdTech startups should ramp down performance marketing after initial launch
“You can get your initial zero to one done with performance marketing and, you know, get your initial student base, but then you should steadily have a plan to ramp it down and not rely on it at all.”
Manan Khurma Dec 26, 2022 ▶ 53:23 The Reasons Why Entrepreneurs Fail! Ft. Manan Khurma, Founder - Cuemath | 100x Entrepreneur
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