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performance marketing

3 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 7, 2023 by Ananth Narayanan · across every show →

Everything said about performance marketing, oldest first

Oct 7, 2023 neutral
Assertion Not checkable as stated
Narayanan: Myntra ad experiments showed higher click-through rates for fair-skinned models
“And we ran an experiment where you actually look at click through rates long time ago, and you find that the click through rates are actually different. So purely economically, the click through rates on performance marketing were higher.”
Ananth Narayanan Oct 7, 2023 ▶ 1:31:37 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Oct 7, 2023
Insight
Narayanan: Performance-driven sales must drop to 30% beyond 100 crores revenue
“That percent from 20 to a hundred, maybe call it fifty-fifty performance and organic. Hundred plus that performance based sales should come down to 30%. Because if it doesn't, 30, 40%, it doesn't, it just, the cost of it keeps going up and up and up and up and…”
Ananth Narayanan Oct 7, 2023 ▶ 1:52:22 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
Mar 3, 2025 negative
Disclosure
Reddy: Subko spent zero rupees on performance marketing over five years
“We've actually spent zero rupees ever in the last five years. On performance.”
Rahul Reddy Mar 3, 2025 ▶ 3:06:48 Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath
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