Lerner: Performance marketing translates globally while brand and fintech stay local
Ely Lerner · Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings · Oct 25, 2023 · at 24:50
Ely Lerner, startup advisor and Reforge EIR, discusses whether startup functions and domain playbooks translate across different geographic markets.
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“Brand people need to know that the culture of the place that they are doing branding too. Performance works pretty similarly in a lot of different places, right? And then like maybe fintech is a good example where just like the core business models and the infrastructure dynamics are very different in different geographies, right?”
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