brand marketing

“Brand marketing, which is neither measurable nor scalable and requires money. It's not a bad idea. It's just usually has a longer return, a more speculative return. So generally startups wait longer before they invest in that.”

“If you're running a better mousetrap business, You have to be obsessed with differentiation and emotion. I think that's where brand marketing is way more important than product marketing.”

“Brand people need to know that the culture of the place that they are doing branding too. Performance works pretty similarly in a lot of different places, right? And then like maybe fintech is a good example where just like the core business models and the inf…”

“Investing in brand in the early days is the worst decision you can make.”

“Yeah, so investing more in this in this brand campaign was the big thing, and really identifying the ability that the brand marketing can improve your conversion metrics.”

“I think that you have to be okay with the fact that most brand marketing is a long-term bet. It's high risk. It's high reward.”

“I think if you, if you're seeing all of your core direct response channels start to saturate, then it's something that you have to start doing.”

“Performance marketing is all marketing. So people make this distinction that you have brand marketing and performance, you have brand and direct response, and all marketing is performance marketing.”

“Like that's just like, it's a guaranteed way to just lose money. It's a great way to feel good. And it's super fun. It's like so much fun and we've done ton of it and it's really fun, but like, that's not a business strategy.”

“The thing I say actually on brand marketing is look for immortal assets, and what I mean by immortal assets is like, if you sponsor a podcast, make sure that the podcast has it in perpetuity.”

“Every single big founder I've had, Nick at Revolut included, said the single biggest mistake he made around marketing was he did not appreciate brand marketing enough early enough.”