performance marketing

“The default towards performance marketing is the only channel that matters. It creates a lot of issues long term, especially if you're not network effect driven, where It's going to work really well in year one, not as well in year two, and in year five, you'r…”

“In a marketing and sales led business where you have a demo trial, you really have the growth teams you find in those businesses sit on marketing and they just run performance marketing. So in the heyday, they were called performance marketing, but growth soun…”

“If you're taking a single user product out to market it's just harder to make performance marketing work. It's harder to make, you know, you can't really make outbound sales work, right? The economics of, You know, pitching a single user who pays a single and …”

“Brand people need to know that the culture of the place that they are doing branding too. Performance works pretty similarly in a lot of different places, right? And then like maybe fintech is a good example where just like the core business models and the inf…”

“Performance marketing is all marketing. So people make this distinction that you have brand marketing and performance, you have brand and direct response, and all marketing is performance marketing.”

“The key thing around creative is not the one creative. It's the package of all of your assets together. They have to be different. They have to, they, to the algorithm, they have to look and feel different. Different ages, different genders, different settings…”