performance marketing
3 statements across 2 episodes · 2 bullish · 1 bearish · 2 people on the record · first statement Oct 10, 2023 by Eran Zinman · across every show →
Everything said about performance marketing, oldest first
Oct 10, 2023 bullish
Zinman: monday.com Saw Lowest Ad Bids in History During Tech Downturn
“Because right now, ah, we, not only we kept doing it, but we actually scaled it, ah, and right now we have, like, the lowest bids, ah, that we ever saw, as a company, because everybody pulled back, A lot of companies reduce spend, and we're more aggressive tha…”
Oct 10, 2023 positive
Zinman: Multi-Vertical Marketing Prevents Ad Inventory Exhaustion
“One thing that helped us reduce the marketing span was, let's say you focus just on one vertical. Let's say project management. At some point you exhaust the inventory. And then the incremental dollar you put is not as efficient as the first one. So, the fact …”