Media mix modeling requires $100K+ monthly spend across 3+ channels
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 30:03
Growth advisor Yuriy Timen discusses modern marketing attribution tools like Recast and when companies should adopt media mix modeling.
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“I think it's useful if you're spending a considerable amount, what's considerable, I'd say north of a 100,000 a month on paid media. And if you have some level of channel complexity, so you're not just on Google Or on Facebook, but maybe you're on three plus you know channels, then I think it still makes sense.”
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