Freemium SaaS free-to-paid conversion must exceed 5% to survive
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 50:14
Growth advisor Yuriy Timen outlines benchmark free-to-paid conversion metrics required for a freemium business model to sustain long-term growth.
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“I think anything under five percent It's not gonna work long-term, regardless of how big your top of funnel is. Like you may get the soft one, but like for you to remain an independent company, continuously growing you know, pre-IPO, like I don't think it's gonna happen. It's gotta be north of five percent, ideally like north of seven percent.”
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