Most admired companies rely heavily on a single primary growth engine
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 38:28
Yuriy Timen (growth advisor and former Grammarly growth lead) discusses growth engine concentration with Lenny Rachitsky.
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“From the outside looking in, you oftentimes assume that it's a highly diversified growth engine. I have to say it's often not the case. Definitely the aim, 20 applies. There's usually some kind of strat, there's a kind of strategy that's working overwhelmingly well, and there is a scramble internally. To minimize reliance on that one thing and discover slash unlock the next step function, the next growth horizon, right?”
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