Early startups should scale a working channel rather than diversifying prematurely
Yuriy Timen · How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable) · Sep 1, 2022 · at 40:57
Growth advisor Yuriy Timen explains why early-stage startups should double down on their single working growth engine rather than diversify too early.
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“Put all of your energy. Like sure, this one tactic is accounting for say, 80 plus percent of your new user acquisition, but your user acquisition is still small, right? So like, don't get distracted with diversification. We'll get there. Lean more into this. Hit these growth rates, like stand this up, build this into a real strategic advantage, this thing that's working. So I actually have to talk them out of focusing on diversification too early.”
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