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Berkowitz: Deel spends equal time on niche ad channels as Google and Meta

Meltem Kuran Berkowitz · An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth) · Aug 27, 2023 · at 30:39

Meltem Kuran Berkowitz, Head of Growth at Deel, describes the workload allocation of Deel's growth team across major ad networks versus niche platforms.

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“Our paid ads team, they spend just as much time running Facebook and Google ads as they do running those third party, much smaller platform ads.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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