Davis: Ask ad platform reps for anonymized performance data against top competitors
Timothy Davis · The ultimate guide to paid growth | Timothy Davis (Shopify) · Jul 28, 2024 · at 54:15
Timothy Davis explains how performance marketers can acquire reliable benchmark data instead of relying on generic public industry figures.
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“Every single platform has partners available... If you give me your, the five people you consider to be your top competitors, I will tell you if you are above or below a certain threshold. Now, they can't tell you CAC because they would have to have transparency into, like, conversions, but click-through rate, conversion rate, cost per click, things like that, they will give you that information because they will anonymize it”
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