includes LinkedIn Ads, LinkedIn Learning, LinkedIn Feed, LinkedIn Talent Solutions, LinkedIn Recruiter, LinkedIn Economic Graph, LinkedIn InMail, LinkedIn Jobs, LinkedIn Pages
66 statements across 24 episodes · 35 bullish · 12 bearish · 23 people on the record · first statement Oct 9, 2022 by Dan Hockenmaier · said 688 times in 173 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Lenny Rachitsky (298), Tomer Cohen (39), Hari Srinivasan (24), Ada Chen Rekhi (14), Elena Verna (11), Brian Balfour (10), Ethan Smith (9), Dan Hockenmaier (8)
tap a year for its mentions
2026 14 mentions in 8 episodes 2 per episode
- “I like being scared”: Molly Graham’s frameworks for rapid career growth | Molly Graham
- The rise of the professional vibe coder (a new AI-era job)
- How a Meta PM ships products without ever writing code | Zevi Arnovitz
- Why most AI products fail: Lessons from 50+ AI deployments at OpenAI, Google & Amazon
- We replaced our sales team with 20 AI agents—here’s what happened next | Jason Lemkin (SaaStr)
- How we built Grok Bot in a month | Roman Ugarte (SpaceXAI)
- Marc Andreessen: The real AI boom hasn’t even started yet
- The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
- every mention in 2026, scene by scene →
2025 174 mentions in 37 episodes 5 per episode
- Why AI is disrupting traditional product management | Tomer Cohen (LinkedIn CPO)
- “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
- Solo founder, $80M exit, 6 months: The Base44 bootstrapped startup success story | Maor Shlomo
- Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios
- Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
- Everyone’s an engineer now: Inside v0’s mission to create 100 million builders | Guillermo Rauch
- The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
- Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- 29 more episodes that year, every mention in 2025 →
2024 163 mentions in 35 episodes 5 per episode
- How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)
- The ultimate guide to paid growth | Timothy Davis (Shopify)
- Behind the product: Replit | Amjad Masad (co-founder and CEO)
- Lessons from a 2-time unicorn builder, 50-time startup advisor and 20-time board member | Uri Levine
- Becoming an AI PM | Aman Khan (Arize AI, ex-Spotify, Apple, Cruise)
- The ultimate guide to founder-led sales | Jen Abel (co-founder of JJELLYFISH)
- Becoming a super IC: Lessons from 12 years as a PM individual contributor | Tal Raviv (Riverside)
- Building a world-class data org | Jessica Lachs (VP of Analytics and Data Science at DoorDash)
- 27 more episodes that year, every mention in 2024 →
2023 270 mentions in 64 episodes 4 per episode
- LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)
- How to make better decisions and build a joyful career | Ada Chen Rekhi (Notejoy, LinkedIn)
- A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Sales Pitch)
- Building Anchor, selling to Spotify, and lessons learned | Maya Prohovnik (Head of Podcast Product)
- The ultimate guide to product-led sales | Elena Verna
- Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
- Becoming evidence-guided | Itamar Gilad (Gmail, YouTube, Microsoft)
- The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)
- 56 more episodes that year, every mention in 2023 →
2022 67 mentions in 29 episodes 2 per episode
- Developing a growth model + marketplace growth strategy | Dan Hockenmaier
- The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
- Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, GC)
- Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)
- Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
- How to build a high-performing growth team | Adam Fishman (Patreon, Lyft, Imperfect Foods)
- Building a meaningful career | Jason Shah (Airbnb, Amazon, Microsoft, Alchemy)
- Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
- 21 more episodes that year, every mention in 2022 →
Everything said about LinkedIn, oldest first
Oct 9, 2022 bearish
Hockenmaier: The thesis of unbundling horizontal platforms is overhyped and rarely succeeds
“Broadly though, I think that we overhyped the idea of unbundling. So I think every six months I've seen articles, somebody wrote, this is the unbundling of Reddit, the unbundling of LinkedIn, the unbundling of Facebook. We're going to take All those blue links…”
Nov 3, 2022 negative
Dec 8, 2022 positive
LinkedIn requires upfront customer budget commitments before productizing new innovations
“That's also what happens in companies like LinkedIn, for instance, when they launch a new innovation, you know, the team has to like book in a credit card or lock in a budget from a customer for pilot POCs and everything else. And if they don't necessarily go …”
Jan 22, 2023 positive
Dunford: Twitter sharpens thinking via pushback, whereas LinkedIn offers superficial praise
“Like if I have a half-baked idea, I throw it out on LinkedIn and everyone goes, that's great, April. And that's it. Whereas if I have a half-baked idea and I throw it out on Twitter. People aren't shy about telling me I'm wrong. And I appreciate it because I k…”
Mar 23, 2023 bullish
Mar 23, 2023 positive
Apr 23, 2023 positive
Verna: Seven active users per account is the enterprise PQA threshold
“So one of the biggest PQAs is number of users in the company using your product. By the way, the magic number is usually seven. The more time you have seven or more users in the company, and there's like some weird parallel here to seven friends at Facebook an…”
Jul 16, 2023
Jul 16, 2023 neutral
Srinivasan: Most talent systems reward divisional growth over whole-system thinking
“Those who are able to see the hole and make decisions at the hole, that's kind of rare, actually. I think most talent systems are, hey, how did your division grow or your product grow, your error grow? And we've tried our best to understand that it's not just …”
Jul 16, 2023 bearish
Jul 16, 2023 positive
Jul 16, 2023 bearish
Jul 16, 2023 neutral
Jul 16, 2023 neutral
Jul 16, 2023 bullish
Srinivasan: Openness to Internal Job Switching Will Lose Its Stigma Over 5-10 Years
“You know, sometimes we like to think five, 10 years out. I think it's going to go on the same journey. I that's kind of one hunch I have that it'll also be an employment, employment driven kind of way internally for people to find their next play.”
Jul 16, 2023 positive
Srinivasan: Escalate to decision makers after three emails and 20 call minutes
“If you had three back and forth from an email, you got to pick up the phone. And if you've been on the phone for 20 minutes, it's time to just write the, write that decision maker and go. And that way you can make sure the concept of an hour, you should be abl…”
Jul 16, 2023
Srinivasan: Senior executive hiring happens via direct outreach, not job applications
“You certainly have CPO jobs that are posted, but the difference often is job posts versus recruiting, and more and more senior roles are often recruited, and so we find that people will use LinkedIn in order to connect to a CPO, and many people who are senior …”
Jul 16, 2023 positive
Jul 16, 2023 positive
Jul 16, 2023 positive
Feb 11, 2024
Zeratsky disabled Instagram and Facebook and keeps social apps off his phone
“I, I'm not on Instagram and I'm not on Facebook. Like I was on both of those things and I left both of them. Like I disabled my accounts. I am on Twitter and LinkedIn, but I don't have either of those apps installed on my phone. I stay logged out of those site…”
Mar 17, 2024 negative
Mar 21, 2024
Gerber: Ask podcast hosts if they accept ideas before sending pitches
“Like I'm a big fan of just reaching out on LinkedIn and saying, Hey, love the show. Are you open to guest ideas? I don't even. Mention what, like the client or anything, just like kind of opening the door. I just feel like that's so much more approachable and …”
Jul 28, 2024 negative
Jul 28, 2024 positive
Davis: Ask ad platform reps for anonymized performance data against top competitors
“Every single platform has partners available... If you give me your, the five people you consider to be your top competitors, I will tell you if you are above or below a certain threshold. Now, they can't tell you CAC because they would have to have transparen…”
Jul 28, 2024 bearish
Sep 8, 2024 positive
Cohen: Product turnarounds require carved-out cohorts unless the CEO accepts companywide metric drops
“I think when you do minus one to one, it's really hard unless the CEO says, I don't care about, you know, how the company performs for the next two years. We're going to go for it. If you want to keep the site, keep growing and the experience keep growing, car…”
Sep 8, 2024 positive
Sep 8, 2024 positive
Tomer Cohen: Product teams should set massive goals instead of under-promising
“I actually believe in, especially when it comes to products to really set ambitious goals, but then try to over deliver on them. Like really said, like, what are you trying to, almost like the opposite, right? People are like under, you know, underplaying it a…”
Sep 8, 2024 positive
Cohen: LinkedIn competes on audience relevance rather than Meta-scale volume
“We don't compete for volume. Like it's not, we're not in the same kind of category of meta in terms of the scale there, but we will compete all day long for the right people seeing your content. In fact, I think in many ways, that's the most powerful part of L…”
Sep 8, 2024
Sep 8, 2024
LinkedIn tested its feed revamp on a secret two-million-user cohort
“So what I did was I carved out two million members. And I said, those are my members. I'm going to focus on building the few that mountain peak. I'm going to build for them full Liberty and doing whatever. It doesn't hurt numbers, giving the scale and really f…”
Sep 8, 2024 neutral
Sep 8, 2024 positive
Generic product principles are useless without explicit sacrifices
“And the best principles have teeth. So saying that we should build a simple product for me is useless. Who doesn't want to build a simple product, but saying that I'm willing to sacrifice or trade off this. That's when you, that's where I get excited.”
Sep 8, 2024 positive
Sep 8, 2024
Sep 8, 2024
Sep 8, 2024 positive
Sep 8, 2024 positive
Sep 8, 2024
Sep 8, 2024 neutral
Cohen: Feed metrics must track downstream high-value engagement, not top-level traffic
“Because the feed is the first thing you land on. I can't just count how many folks engage with the feed because then I'm counting kind of bypassers kind of thing and bystanders that actually coming into the experience. So we actually started to look at the mor…”
Sep 8, 2024 positive
Sep 8, 2024 positive
Tomer Cohen: AI is the ultimate matchmaker for marketplace engagement
“So ultimately it came down to AI is the ultimate matchmaker. It's underutilized. It's misunderstood. It's run separate from the team. And in a marketplace, it's all about value exchange. And if I'm able to do value exchange really well, then people will come b…”
Sep 8, 2024 neutral
Nov 3, 2024 positive
Nov 17, 2024 positive
Product mistakes create permanent technical debt; marketing experiments carry zero downside
“If you decide to build a feature in a product, then A, you're taking engineering time, which is the most valuable resource in every company, in my opinion, and B, in some ways, you can never take it back. Like it's complicated your product. Even if one custome…”
Mar 2, 2025 neutral
Mullenweg: Internal sentiment analysis showed 52% negative reaction on Twitter
“We ran a sentiment analysis recently. We were kind of like looking at different social networks, analyzing all the comments, and we found actually that the negative, you know, the sort of devil horn fraction on like what was it? Like LinkedIn, Facebook, Instag…”
Mar 23, 2025
Mar 23, 2025 positive
Jun 12, 2025 positive
Baxley: Sharing thoughts publicly is advocating for ideas, not self-promotion
“People need to understand that they're advocating for ideas and not for themselves. And when I talk to a lot of designers, it may be true for PMs. I hear a lot of people say that they're reluctant to post on social media or on LinkedIn or something. Cause like…”
Aug 17, 2025 negative
Balfour: LinkedIn boosted then throttled organic profile reach to drive ad spend
“And then they recently just did this with personal profiles too, which is they really boosted distribution for individuals to create content for that platform. They then introduced the thought leader ad format, a way to monetize those in those individual posts…”
Aug 24, 2025 negative
A leading AI data competitor spends tens of millions monthly on ads
“One of the leading players has like, they have like 200 recruiters. It's like unsustainable. There are like 200 people on LinkedIn sending individual messages to acquire these people because there's no brand, there's no trust. They spend, you know, they're spe…”
Oct 10, 2025
Stein: Successful product formats quickly become primitives every app must adopt
“Facebook probably created the modern feed, but there's a feed for every single product, right? And there's a LinkedIn feed and there's a feed for DoorDash. You know, it's not like these things become core primitives quickly and formats. And then at the end of …”
Nov 13, 2025 bullish
Dec 4, 2025
Dec 4, 2025 bullish
LinkedIn is re-architecting core platforms so AI can reason over code
“The platform for us as an example is re-architecting all of our core platforms so AI can reason over it. So we're building kind of this composable UI components with server side that we actually build. We're basically building for AI to be ready to bring it in…”
Dec 4, 2025 bearish
Dec 4, 2025 positive
Cohen: LinkedIn replaced rigid PM trios with quarterly builder pods
“One of the things we've done as an example, we kind of started to do the idea of pods. We're no longer large teams. We assemble a team, ideally a full stack builder is coming together. And, you know, it's less about, can I have an engineer design PM working to…”
Dec 4, 2025 positive
Dec 4, 2025 positive
Dec 4, 2025 positive
Cohen: LinkedIn is replacing its APM program with Associate Product Builders
“We used to have our APM program, which this is about it's ending this year. And then starting January, we're going to start having our APB program and they're going to come into LinkedIn. We're going to teach them how to code design and PM at LinkedIn.”
Dec 4, 2025 positive
Dec 4, 2025 positive
Dec 4, 2025 negative
Jan 4, 2026 negative
Jan 18, 2026 positive
Arnovitz: Human mock interviews remain indispensable for Meta PM prep
“The biggest game changer for me was doing human mocks. So cold outreaching to people on LinkedIn and having them do actual mocks for me. I think that at the end of the day, especially for the meta PM prep, which is super competitive and difficult. I think ther…”