Cohen: Product turnarounds require carved-out cohorts unless the CEO accepts companywide metric drops
Tomer Cohen · How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn) · Sep 8, 2024 · at 27:28
LinkedIn Chief Product Officer Tomer Cohen discusses product strategy lessons from testing major feed changes on a two-million user carve-out rather than the entire user base.
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“I think when you do minus one to one, it's really hard unless the CEO says, I don't care about, you know, how the company performs for the next two years. We're going to go for it. If you want to keep the site, keep growing and the experience keep growing, carving out and almost like sending very specific, unique metrics, but then could easily be extended out once you show it. Was in retrospect the right way to do it.”
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