Leif Abraham

Co-Founder and Co-CEO, Public · 1 appearance on the record.

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founderexecutiveinvestoroperator@leifthunder ↗LinkedIn ↗tbd.xyz ↗

Leif Abraham is the co-founder and co-CEO of Public.com, an online multi-asset retail brokerage. Prior to Public, he co-founded freelance platform AND CO and co-created Pay with a Tweet.

10statements → 4claims → 1claims resolved → 3.9/5average certainty → 1.5/5average debate potential → ≈4.0/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 3 insights · 3 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Leif argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Fiverr and Upwork compete for just 6% of the freelance market

“And the other drivers really is that if you look at the freelance market in general, is it like Still happens outside of online marketplaces. And so the Fiverr and the Upwork and so are really competing within these existing six percent right now.”

Leif Abraham Apr 29, 2020 ▶ 4:46 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Leif Abraham on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Leif Abraham said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Facebook ads are highly ineffective for acquiring freelance users

“When you try to like when you try to acquire freelancers, right. You kind of really want to bulk acquire as much as possible. You want to go into places where you can basically just like, you know, grab multiple people at once and don't try to pick people up o…”

Leif Abraham Apr 29, 2020 ▶ 16:22 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Assertion Supported

Fiverr and Upwork compete for just 6% of the freelance market

Leif Abraham Apr 29, 2020 ▶ 4:46 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Insight

Founders must shield employees from distracting acquisition talks until deals close

“And so people were aware, but I think it's also very important for you as a founder to make sure to not, you know, make people immediately start thinking of, okay, You know, what would it be if this exit would happen? You know, what that means for me, et ceter…”

Leif Abraham Apr 29, 2020 ▶ 9:56 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Insight

Value-add features drive freemium conversion better than usage limits alone

“I honestly think that these are most often better conversion drivers than for example, limits. Like limits are good to bring someone to, like to force someone to the moment of having to make a decision. But I think what will really bring people over the hump i…”

Leif Abraham Apr 29, 2020 ▶ 13:42 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Disclosure

AND CO raised nearly $5 million before its acquisition

“Yeah, we raised close to five million dollars altogether.”

Leif Abraham Apr 29, 2020 ▶ 7:36 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Disclosure

AND CO launched PR content stunts every six weeks to drive growth

“What we did was we always try to launch something we call like a content stunt within every, basically like every six weeks. And that basically means something that is talk worthy enough for us to either get some PR, to have some, you know, viral effect value …”

Leif Abraham Apr 29, 2020 ▶ 10:45 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Assertion Not checkable as stated

AND CO reached nearly 60,000 users before its acquisition by Fiverr

“So before the acquisition, we got to close to 60,000 users.”

Leif Abraham Apr 29, 2020 ▶ 11:53 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Assertion Not checkable as stated

AND CO grew its user base by 600% post-acquisition

“And then since the acquisition, we've grown that by about 600%. And so we're now close to 250,000 users.”

Leif Abraham Apr 29, 2020 ▶ 12:01 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Assertion Not checkable as stated

AND CO achieved a 6-7% free-to-paid conversion rate before acquisition

“In the past, we had, like, so back in the day, we had conversion rates of six, seven percent from free to paid.”

Leif Abraham Apr 29, 2020 ▶ 12:37 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Disclosure

AND CO shifted to a free model after Fiverr acquired them

“So in the past, it was a pure, just SaaS subscription software that we had there. And since we joined Fiverr, we made the product entirely free.”

Leif Abraham Apr 29, 2020 ▶ 3:47 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Appearances (1)

Episode	Date	Speaking time
1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?	Apr 29, 2020	9m

Leif Abraham

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

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