AND CO achieved a 6-7% free-to-paid conversion rate before acquisition
Leif Abraham · 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash? · Apr 29, 2020 · at 12:37
AND CO co-founder Leif Abraham discusses the platform's freemium monetization metrics prior to its acquisition by Fiverr.
0:00 / 0:06exact quote · 6.8s
720p mp4 · rendered on demand · StarZero watermark
“In the past, we had, like, so back in the day, we had conversion rates of six, seven percent from free to paid.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Leif Abraham
Facebook ads are highly ineffective for acquiring freelance users
“When you try to like when you try to acquire freelancers, right. You kind of really want to bulk acquire as much as possible. You want to go into places where you can basically just like, you know, grab multiple people at once and don't try to pick people up o…”
Fiverr and Upwork compete for just 6% of the freelance market
“And the other drivers really is that if you look at the freelance market in general, is it like Still happens outside of online marketplaces. And so the Fiverr and the Upwork and so are really competing within these existing six percent right now.”
Founders must shield employees from distracting acquisition talks until deals close
“And so people were aware, but I think it's also very important for you as a founder to make sure to not, you know, make people immediately start thinking of, okay, You know, what would it be if this exit would happen? You know, what that means for me, et ceter…”
Value-add features drive freemium conversion better than usage limits alone
“I honestly think that these are most often better conversion drivers than for example, limits. Like limits are good to bring someone to, like to force someone to the moment of having to make a decision. But I think what will really bring people over the hump i…”
AND CO raised nearly $5 million before its acquisition
“Yeah, we raised close to five million dollars altogether.”
AND CO launched PR content stunts every six weeks to drive growth
“What we did was we always try to launch something we call like a content stunt within every, basically like every six weeks. And that basically means something that is talk worthy enough for us to either get some PR, to have some, you know, viral effect value …”