AND CO

8 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Apr 29, 2020 by Leif Abraham · said 18 times in 1 episodes since 2020 · across every show →

Mentions by year

brought up most by Nathan Latka (11), Leif Abraham (7)

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2020 18 mentions in 1 episode

1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash? Apr 29, 2020 · 18 mentions · from 1:07
every mention in 2020, scene by scene →

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Everything said about AND CO, oldest first

Apr 29, 2020

Insight

Founders must shield employees from distracting acquisition talks until deals close

“And so people were aware, but I think it's also very important for you as a founder to make sure to not, you know, make people immediately start thinking of, okay, You know, what would it be if this exit would happen? You know, what that means for me, et ceter…”

Leif Abraham Apr 29, 2020 ▶ 9:56 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020 positive

Assertion Not checkable as stated

AND CO reached nearly 60,000 users before its acquisition by Fiverr

“So before the acquisition, we got to close to 60,000 users.”

Leif Abraham Apr 29, 2020 ▶ 11:53 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020 positive

Disclosure

AND CO launched PR content stunts every six weeks to drive growth

“What we did was we always try to launch something we call like a content stunt within every, basically like every six weeks. And that basically means something that is talk worthy enough for us to either get some PR, to have some, you know, viral effect value …”

Leif Abraham Apr 29, 2020 ▶ 10:45 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020 positive

Assertion Not checkable as stated

AND CO achieved a 6-7% free-to-paid conversion rate before acquisition

“In the past, we had, like, so back in the day, we had conversion rates of six, seven percent from free to paid.”

Leif Abraham Apr 29, 2020 ▶ 12:37 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020

Disclosure

AND CO raised nearly $5 million before its acquisition

“Yeah, we raised close to five million dollars altogether.”

Leif Abraham Apr 29, 2020 ▶ 7:36 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020 bullish

Assertion Not checkable as stated

AND CO grew its user base by 600% post-acquisition

“And then since the acquisition, we've grown that by about 600%. And so we're now close to 250,000 users.”

Leif Abraham Apr 29, 2020 ▶ 12:01 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020 neutral

Disclosure

AND CO shifted to a free model after Fiverr acquired them

“So in the past, it was a pure, just SaaS subscription software that we had there. And since we joined Fiverr, we made the product entirely free.”

Leif Abraham Apr 29, 2020 ▶ 3:47 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

Apr 29, 2020

Insight

Value-add features drive freemium conversion better than usage limits alone

“I honestly think that these are most often better conversion drivers than for example, limits. Like limits are good to bring someone to, like to force someone to the moment of having to make a decision. But I think what will really bring people over the hump i…”

Leif Abraham Apr 29, 2020 ▶ 13:42 1740 $5m Raised and $600k ARR When Fiverr Acquired, Did Common Holders See Any Cash?

AND CO

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